Mumbai: Animation company Cosmos-Maya has released a brand-new title audio signature for its show "Selfie With Bajrangi" (SWB). The show is awaiting the release of its next season, and the makers celebrated the creative transition of the series with all-new earworms in Tamil and Telugu - penned and composed by music industry veterans Sameer Anjaan and Raju Singh respectively - with popular Bollywood singer Shaan humming the Hindi version of the tune.
The show which has already released over a massive 300 episodes within four years, is a successful Cosmos-Maya IP currently ruling the rating chart. It chronicles the adventures of a nine-year-old boy Ankush and his special friendship with the mystical kid Bajrangi who looks like and possesses powers like Lord Hanuman and is invisible to everyone except the protagonist.
“SWB has very organically grown as a brand to become a kids’ favourite among homegrown Indian animated shows, owing to its light, friendly elements and fun environment," Cosmos-Maya's founder Ketan Mehta said. "Every young kid has sought to have a divine friend like Bajrangi, who understands him and sticks around with him through thick and thin, helping him out through the most impossible situations. SWB taps into the creative gene pool and the innate cultural intricacies of Indian storytelling, which is one of the reasons this show has worked very well with today’s kids and families alike, because even our audience’s parents approve of such contemporary role models, and their quirky style of emotive, educative and entertaining storytelling. The new title song by Shaan, Sameer, and Raju reflects everything great about this beautiful relationship between Ankush, Bajrangi, and our viewers.”
Cosmos-Maya's CEO Anish Mehta said, “SWB is geared to grow as a full-bodied 360-degree IP with its reach across online and offline business avenues, to eventually become a valuable asset for partner brands to connect with. We already have ongoing collaboration discussions with multiple brands in the ed-tech, e-commerce, and the licensing and merchandising space, especially toys and kids apparel. The show has the makings of a flagship cartoon series and our studio and channel partners are working closely to get it there.”
Cosmos-Maya's chief creative officer and creative director of the show Dheeraj Berry said, “Ankush aur Bajrangi dono hain number 1 – this hook of the song works wonderfully to capture the essence of our two characters’ relationship, as well as the love kids, have for them. The song heralds the arrival of the next season of Selfie With Bajrangi with the festive fervour and fanfare that the show deserves, and also celebrates the audience who watches this show and makes it one of the top shows on Indian kids TV. The upcoming season will have more diverse narratives than ever before with multiple creative theme buckets taking our characters across multiple geographies within India, exploring newer avatars across new episode genres, and crossovers with other uber-popular characters from parallel kids’ favourite shows from Cosmos-Maya.”
Commenting on his collaboration with SWB and the ability to reach so many young minds, the singer said, “I have a soft spot for animated series, especially kids' cartoons and that's what brings me on board for another one with Cosmos-Maya for the latest season of SWB. The added incentive, of course, was to work with the legendary Sameer Ji and the super talented Raju Singh. I had a great time recording this new title track for this amazing hit show, it's catchy and fun and I am confident that the kids will fall in love with the energetic new tune.”
