Zing brings Korean dramas and fiction shows in Hindi

Zing brings Korean dramas and fiction shows in Hindi

It is targeting the Gen Z and millennials for showcasing Korean series.


Mumbai: India's leading entertainment channel, Zing is all set to bring a special segment featuring Korean fiction shows in Hindi.  The move comes following their motto, ‘Apni Vibe, Apni Tribe’.

With this, Zing becomes the only Indian channel to bring all these popular K-Dramas in Hindi.

The special segment for K-Dramas called the "Hallyu Time" will be broadcasted from 6 pm to 7 pm on weekdays. The platform has an enviable ensemble of fascinating Korean fiction shows, specially curated for the youth.

This collection of dramas will get updated from time to time as per the viewers’ demand.

The interesting "Hallyu Time" line-up is a celebration of Korean art and culture. It includes endearing slice-of-life stories of love, friendship and achievements. The first on the list Fight for My Way (June), featuring popular actors Park Seo Joon and Kim Ji Won, is a story of two individuals, who wades through all the hurdles of life to fulfill their dreams. Angel’s Last mission (July), the next show in the line-up, will make you fall in love all over again; Cheer Up (August) is a story of a bunch of young adults forming a cheerleading club; Meow the Secret Boy (September) is an out-and-out romantic comedy. All four fiction shows have earned critical acclaim across the globe.

Talking about the initiative Zing chief channel officer Arghya Roy Chowdhary said, “At Zing, we believe in understanding and celebrating the youth and their choices. Our ‘Apni Vibe, Apni Tribe’ has been created with the idea of providing them with entertainment they can connect with. The ever-growing craze around Korean dramas / Korean fiction shows is unmissable and we wanted to do something more in that space. We have been showing K-dramas for some time now, but decided to take it to the next level by introducing a special Hallyu Time slot that will only air popular & acclaimed shows and that too in Hindi.”