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Zee's Indian Pro Music League ropes in eight sponsors

Maruti-Suzuki India and Lifebuoy are co-presenting sponsors.

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MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as partners for the launch edition.

Revolutionising the music reality space on television, the music league has six teams representing different regions of India, battling it out against each other in a musical championship.

The unique concept and the league’s celebrity-heavy line-up has attracted multiple advertisers to be a part of IPML as official sponsors, including Maruti-Suzuki India and Lifebuoy as co-presenting sponsors. Parle G and Whisper have signed on as co-powered sponsors. The network has onboarded Balaji Wafers as a special partner, with Nilkamal Industries’ Nilkamal Mattrezzz, Asian Paints Ltd’s Ultima Protek and Life Insurance Corporation (LIC) as associate sponsors.

ZeeL advertisement revenue chief growth officer Ashish Sehgal said, “Our objective has always been to maximise our content presence by being platform agnostic and thereby providing holistic solutions to our advertisers. Our aim of bringing India’s first-ever music league on both, linear and digital platforms, was to amalgamate the enthusiasm generated by a league with the emotion evoking power of music. We are pleased to see the overwhelming response received from our partners and we are confident that the novel concept of the show along with the star-studded line-up will attract audiences across platforms to make the show a resounding success.”

IPML airs every Saturday and Sunday at 8 pm on Zee TV and Zee 5. Salman Khan is the singing reality show's brand ambassador. The league will see six teams supported by Shraddha Kapoor, Govinda, Rajkummar Rao, Riteish Deshmukh and Genelia, Bobby Deol, and Suresh Raina; while Asees Kaur, Mika, Akriti Kakar, Shaan, Neha Bhasin, Sajid Wajid, Shilpa Rao, Kailash Kher, Bhoomi Trivedi, Javed Ali, Payal Dev, and Ankit Tiwari have been roped in as team captains

In line with the Zee 4.0 strategy, creating extraordinary entertainment content via an integrated platform-centric approach continues to be a key area of focus for the company. Taking cognisance of the evolving content preferences of the consumers in an increasingly multi-screen environment, Indian Pro Music League has been curated to offer seamless engagement opportunities for brands to derive the maximum value from the association.

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