Television

ZEEL's Punit Misra: Our new logo signifies aspiration of Indian middle class

Punit mishra

MUMBAI: Diwali calls for celebration but  Zee Entertainment Enterprises Ltd (ZEEL) is celebrating for a number of reasons; the most important one being the completion of 25 years of journey in the television industry.

Zee TV was the first satellite television of India and as the channel embarks on the next leg of its journey, Zee TV has unveiled its new ideology, encapsulated in a powerful line - Aaj Likhenge Kal.

The network unveiled the logo at the Zee Rishtey Awards 2017. The awards show was aired on Zee TV on 15 October.

ZEEL domestic broadcast business CEO Punit Misra started by saying that 25 years ago in the month of October, a momentous journey started. The journey of the creation of the television industry in this country and as the chairman Dr Subhash Chandra led the foundation of this. "It was then illegal to own a private channel but yet we did and see where are we today. An industry with Rs 24,000 crore of advertising revenue, Rs 40,000 crore of money spent on consuming the content that is laid out."

Misra also mentioned, “In the last few years in this country 25 millions homes got added in the measured universe of TV viewership and the amount of time spent is 158 mins per person per day."

The Aaj Likhenge Kal philosophy is brought alive with a brand new visual identity, where each element signifies the aspiration of the Indian middle class. The circular logo denotes the universal appeal of Zee TV’s content.

The orange colour represents the inner glow or radiance that emanates from within - a symbol of positivity and confidence that the brand echoes. The brand packaging will be brought alive through elements of nature such as fire, earth, water, air – the diya which represents light and hope, the blooming of an orange flower that stands for the beauty of life and evolution, gold that denotes eternal richness and mosaic which enunciates the power of synergy that stems from several fragmented pieces coming together to form a beautiful whole.

The logo is designed by Martin Lambie-Nairn.

The channel will be launching four shows including Raja Beta, Kaleere, Aapke Aajane Se and Subhan Allah. The dates are not yet decided.

Zee TV deputy business head Deepak Rajadhyaksha said, “We are very hopeful that people will love our new offering Aaj Likhenge Kal. Our shows, be it the existing line-up or the new launches, will be a reflective of our core proposition. Through them, we wish to ignite a spark among our viewers to fight both intrinsic and societal battles, and proactively transform their destinies to shape a beautiful tomorrow.”

The channel also has more new shows lined up and  in the non- fiction offering, it is bringing back the new season Dance India Dance.

While speaking to Indiantelevision.com, Rajadhyaksha said that the channel is also experimenting to extend the prime time or might launch a new time slot going forward.

ZEEL CMO Pratyusha Agarwal said, “Our brand anthem, composed by Vishal Bharadwaj, sung by Shreya Ghoshal and Arijit Singh hums the extraordinary journeys our audiences are making. Our brand film captures the essence of the great Indian middle class rising and aims to spark many more to take the leap. To truly touch people’s lives with the essence of Aaj Likhenge Kal this Diwali, Zee TV will bring light to the nation’s budding future through mobile vans with LED lit installations of the new logo. These vans, strategically placed, will provide light for those who would otherwise study under street lamps.”

Further bringing alive the essence of its core proposition, Zee TV will set yet another precedent for the industry – a format innovation in the Hindi GEC space - a first-of-its-kind brand feature film titled ‘Aaj Likhenge Kal’.

The feature film will span its entire primetime of four and a half hours integrating through all of Zee TV’s fiction offerings. This film, narrating a young girl Pakhi’s resolve to make her mother Meera realise her dream of becoming a medical officer for the naval forces, will have each of Zee TV’s popular fiction protagonists stepping in to help the mother-daughter duo in their quest for self-actualisation.

The channel is planning to aggressively market the new identity of the channel. It will be promoted across the platform.

ALSO READ :

Zee South biz head Prabhakaran says: "Growth trajectory is our focus"

Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

Zee India's cultural ambassador to world, says Amit Goenka as it shares anniversary celebrations with India's sat TV industry

ZEEL acquires 9X Media for Rs 1.6 bn

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/naggin.jpg?itok=86gUgUR-
Colors' Naagin 5 will premiere on 9 August

MUMBAI: COLORS brings the fifth season of the fantasy fiction franchise Naagin 5. It will be presented by Dabur Amla Hair Oil.An illuminating exploration of the world of Naagin, the series will be fueled by hatred, revenge and unrequited love as the Sarvashresth Adi Naagin will return to avenge her...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/prive.jpg?itok=Tx5whkNS
Korean action-comedy ‘Exit’ to premier on &PrivéHD

MUMBAI: When you feel you’re at an impasse in life, all it needs is the right drive and persistence to see it through the end. Exit,  Korean action-comedy film directed by Lee Sang-geun tells a story of how all things can momentarily change in the blink of an eye.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/dil.jpg?itok=JP_VgXRV
Sushant Singh Rajput’s last film ‘Dil Bechara’ to be telecast on Star Plus

MUMBAI: After wooing the audience with super hits like Tanhaji: The Unsung Warrior and Lion King, Star Plus is all set to offer its viewers one more Superhit Movie Dil Bechara on 9 August at 8 pm. The movie is an adaptation of the bestselling novel The Fault in Our Stars, it tells the story of...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/talg.jpg?itok=sEgieT7W
Zee Telugu to woo viewers with 'Hitler Gari Pellam', latest fiction launch

Encouraging viewers to brush aside the naysay attitude and cultivate a “Yes, I can do that!” belief is the focus of Zee Telugu’s next fiction offering, ‘Hitler Gari Pellam’. Premiering on August 17th, 2020, the show will air every Monday to Saturday at 6:30 PM only on Zee Telugu and Zee Telugu HD.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/barc.jpg?itok=x5TN7C4p
BARC week 30: Regional GECs witness significant spike in viewership

NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/06/chrome.jpg?itok=z7DE9UOQ
Sports becomes top gainer in Chrome DM week 30

Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee_0.jpg?itok=nhi3PK0-
ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants

NEW DELHI:  Into less than a year and a half of running, entertainment channel ZEE Keralam, has carved a space in the minds of the Malayalee audience and their first music reality show, SaReGaMaPa Keralam, has made it even closer to people’s hearts. The show since its inception has shown steady...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/hungama.jpg?itok=gTvqCVfX
Hungama partners with telecom operators in Switzerland, Poland, Saudi Arabia and other countries

MUMBAI: Hungama, a digital entertainment company had announced strategic partnerships with leading telecom operators in Switzerland, Poland, Saudi Arabia and other countries, further strengthening its presence in international markets. These operators include the three largest telecom providers in...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/05/zee.jpg?itok=UCdwg6iV
Zee Tamil to air its fiction shows 7 days a week!

NEW DELHI: Zee Tamil, one of Tamil Nadu’s General Entertainment Channel has been consistently entertaining its viewers over the last decade by presenting them with shows that have varied content and novel concepts.  Over the years, the viewers have come to be deeply connected and invested with the...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required