Television

ZEEL launches 'Zeal For Unity' platform for Indo-Pak filmmakers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/10/zeee.jpg?itok=K-6JLim3

MUMBAI: After bridging the cultural gap between India and Pakistan with the launch of the Indian Urdu entertainment channel Zindagi showcasing Pakistani serials, Zee Entertainment Enterprises Ltd (ZEEL) has taken yet another step towards promoting Indo-Pak unity with the launch of an initiative called Zeal For Unity (ZFU).

ZEEL will bring together 12 filmmakers, six each from India and Pakistan, and fund their one-hour shorts, which will then be showcased across platforms like film festivals, television, theatre and digital under the ZFU initiative.

From India, ZEEL has roped in six filmmakers namely Aparna Sen, Ketan Mehta, Nikhil Advani, Tigmanshu Dhulia, Bejoy Nambiar and Tanuja Chandra, whereas the six Pakistani directors are Mehreen Jabbar, Oscar winner Sabiha Sumar, Khalid Ahmad, Shahbaz Sumar, Shiraj Ul Haq and Meenu Farjad.

Of the 12 films, while some are in various stages of production, some are complete. Tigmanshu Dhulia’s Baarish Aur Chowmein starring Taapsee Pannu, Vidyut Jamwal and Amit Sadh; Bejoy Nambiar’s Dobaara; Ketan Mehta’s Toba Tek Singh starring Pankaj Kapur; Mehreen Jabbar’s Lala Begum and Shahbaz Sumar’s Khaeme Mein Matt Jhankain are among the few films that will be showcased under this initiative.

ZFU’s proposition - ‘It Takes Two’ is an extension of ZEEL’s corporate philosophy of ‘Vasudhaiva Kutumbakam’ meaning ‘The World is my Family.’

Speaking to Indiantelevision.com on ZFU, ZEEL chief business officer Sunil Buch said, “We are launching a very unique peace initiative, Zeal for Unity. The whole idea was to bring together the creative minds, filmmakers, cultural exponents and thought leaders from India and Pakistan to facilitate an apolitical exchange environment of peace and harmony. For the first time ever in the history of India and Pakistan, 12 filmmakers, six each from both the countries will come together to showcase their work for one common interest - Zeal For Unity.”

ZEEL chief creative - special projects Shailja Kejriwal added, “Zee has the philosophy of ‘Vasudhaiva Kutumbakam’ and under that we keep doing such initiatives. In that context a couple of years back we launched the Zindagi channel and now this the second step we are taking in that direction. This time Indian filmmakers will produce Pakistani films and I think it’s a huge step because India has never produced any Pakistani films. By putting Zindagi in people’s homes, we actually put Pakistan in front of Indian audiences and that changed the common notion among people.”

ZEEL is planning to launch the films over the next six - seven months. “This August, India’s 70th year of Independence will start, so we proposed to do something with ZFU over this one year period from 14 - 15 August, 2016 to 14-15 August, 2017,” added Kejriwal.     

Further explaining the idea behind the initiative, Buch said, “There is a huge cultural overlap between the countries and there is a sense of curiosity among people. ZFU’s proposition is based on the fact that it takes two to bring the change and the change can only be brought through concentrated efforts of people from both the countries. It’s a classic example whereby we share available content, which one has only heard about. With Zindagi, we were able to make people in India experience that content from Pakistan. So in line with that philosophy, demonstrating clear and visible thought leadership, we thought of taking this step.”

Kejriwal said that while doing shows for Zindagi, the company got in touch with lot of creative talent from Pakistan. “We have been inviting stories and people who have been interested in participating and we received a great response from Pakistan. We have joined hands with well-known directors because they believe that they want to get out of their couches and actually stand for a cause,” she says.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/ipl.jpg?itok=1NImH8wc
IPL has 86 million fans in India: Ormax Media study

MUMBAI: Chennai Super Kings (CSK) is the IPL team with the biggest and most hardcore fanbase, a study by Ormax Media has revealed. With 26.8 million fans, the MS Dhoni-led CSK has emerged as the strongest franchise, as per the findings of the IPL Franchise Fans report, based on a research conducted...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/edit.jpg?itok=3iE2UnXw
Editors Guild constitutes legal advisory panel on media freedom

<p>NEW DELHI: The Editors Guild of India has constituted a legal advisory panel that will advise and work with it on important issues pertaining to press freedom. It shared in a statement that the panel will help the Guild craft responses to the complex web of civil and criminal laws that are...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/com.jpg?itok=rpxyrceR
Comcast-owned Sky signs deal with eOne

MUMBAI: Sky, Comcast’s European pay-TV giant, has entered into a “long-term” partnership with Entertainment One to give its customers in the UK and Ireland access to hundreds of Hasbro’s films. The deal includes nearly 200 titles from eOne’s library, such as the Twilight saga and Dallas Buyers Club...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/vn.jpg?itok=KEcvf-2o
Cartoon Network India serves up ‘The Tom and Jerry Show’ with an Indian tadka!

MUMBAI: Cartoon Network’s long-running, classic chase comedy, The Tom and Jerry Show, is now available in India with ‘Badle tevar aur flavour’! For the first time ever, the iconic show has been dubbed with Hindi, Tamil and Telugu commentary, bringing the duo’s legendary tales to Indian kids in a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/chrom.jpg?itok=6j7F0dzK
Chrome DM week 46: Business news genre emerges as top gainer

NEW DELHI: Business news genre is the top gainer for week 46, 2020 of Chrome Data Analytics and Media data. The genre clocked a marginal growth of 0.36 per cent. In this category, CNBC Awaz has gained the highest OTS with 81.9 in the HSM excl < 1 market. OTS is the actual census-based percentage...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/star.jpg?itok=VsJyF1FR
Star India scores Cricket South Africa media rights till 2024

Strengthening its cricket portfolio, Star India has acquired the media rights to Cricket South Africa (CSA) till the end of the 2023/24 cricket season across Asia, Middle East and North Africa.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/25/prabhu_chawla.jpg?itok=JTKYdvKs
Prabhu Chawla returns to India Today Group

New Delhi: In a major development, India Today Group has brought back veteran journalist Prabhu Chawla as editorial consultant for TV Today Network. He will be starting with the group from 1 December 2020. He will be seen weekly on Aaj Tak where he will be interviewing the most prominent...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/piya-naam-ka-diya.jpg?itok=u4-x9L9l
Synpronize enters into multiple key African content deals in Ghana, South Africa, and for pan-Africa

Nitin Michael and Hasnaa Descuns, co-founders of Synpronize, a Dubai-based content distribution and production company, announced that multiple program deals were entered into for Africa with eTV, Onua TV, and StarTimes. 

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/24/mtv.jpg?itok=EIGdwkPQ
MTV Nishedh Alone Together returns, with focus on TB awareness

MUMBAI: Viacom18 and MTV Staying Alive Foundation, supported by an educational grant from Johnson & Johnson Services, are all set to bring back digital-only miniseries MTV Nishedh Alone Together.

Television TV Channels Music and Youth

Sign up for our Newsletter

subscribe for latest stories

* indicates required