Television

Zee TV's 'Aap Ke Aa Jaane Se' gets late night slot

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/06/Aap_Ke_Aa_Jaane_0.jpg?itok=7CC_MWbk

MUMBAI: Zee TV is proving that it meant business when it spoke of its progressive new tagline ‘Aaj Likhenge Kal’ by introducing a new show wherein the girl is half the age of the man she is with. This time, it’s not the wife who’s younger.

Premiering on 15 January 2018 is its latest offering Aap Ke Aa Jaane Se, slotted in for Monday to Friday at 10:30 pm, an unconventional romance that transcends the barriers of age, life stages and background.

Produced by Bodhi Tree Productions’ Sukesh Motwani and Mautik Tolia, who are currently churning out Fear Files season two on Zee TV, the show’s edginess caused it to be given a late prime time slot. “It has a slightly adult appeal with a bold progressive concept. So, it makes sense to pick the 10.30 pm slot,” says Motwani.

Each episode takes an investment of approximately Rs 7-8 lakh. Tolia says that reverse economics works in television. “Rather than us deciding the show budget and making a decision, we work on what the channel allocates. The budget varies as per different components such as time slot, star cast, etc.”

The intellectual property (IP) right of the show is with Zee TV. Motwani says that owning IP rights is relevant only when you are creating something uniquely Indian or extremely universal, and which travel all over the world and adapted in other languages. A regular family drama doesn’t have the quality.

Zee TV deputy business head Deepak Rajadhyaksha says that the show is meant to question the point that do people really need social sanction to fall in love. “The show asks us to pause and reassess our understanding of what makes a couple ‘suitable’ or ‘appropriate’. Many of us often go through life, forming opinions about who other people ought to form romantic relationships with. This is based largely on social conditioning dictats that are governed by traditional compatibility factors like age, gender, class, caste, financial background, lifestyles and culture. If they choose to get involved with someone who doesn’t fit any of these pre-conceived parameters, we are quick to judge them,” he says.

It is an infinite series and 10 episodes are ready. The story is set in Kanpur while the shooting is in Mira Road, Mumbai. Some scenes will be shot in Bhopal for its scenic beauty.

The show boasts of a stellar star-cast that comprises Suhasi Dhami and Karan Jotwani. Set against the backdrop of Kanpur, Aap Ke Aa Jaane Se chronicles the unique journey of Vedika and Sahil, two strikingly different individuals, hailing from diverse backgrounds, who fall in love irrespective of their substantial age difference. Vedika Mathur is a 42-year-old strong, independent single mother whose world revolves around tending to her own mother and her 15-year-old daughter. Sahil Agarwal, on the other hand, is a 24-year-old fun-loving, free-spirited young man whose thirst for living it up often compromises any semblance of a focus in life or any serious career aspirations.

Bodhi Tree Productions has a big line up for the new year. While discussing their plans, Tolia says, “We are doing a lot of digital web series and have seven to eight digital properties in the pipeline for 2018 for various platforms. We are in advanced talks with Star, Sony, Discovery Jeet and others for daily soaps. For digital, we are in advanced talks with Vu Clip, Voot and Times. So, for this new year, we have 10 shows in the pipeline.”

Motwani was doing fiction shows with Zee from 2009 to 2012 after which he quit and launched Bodhi Tree and the production house has initiated 22 shows in the last four years. It was of the producers of Fear Files season one on Zee, and also shows like Nisha and Uske Cousins for Star Plus, Bade Bhaiya Ki Dulhaniya for Sony, Tedhi Medhi Family for Big Magic, Big F two seasons for MTV and Channel V’s episodic shows. It has just completed the web show for Bindass Disney called Dil Buffering.

Also Read :

Zee TV’s new weekend detective drama costs 50% more to produce

Zee TV new logo unveiled; refreshed digital platform Zee5 launch soon

Kumkum Bhagya boosts Zee TV viewership across genres

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/sonybbcearth.jpg?itok=ZCSwjgfB
Sony BBC Earth concludes the third edition of ‘feel alive hours’ in schools across India

MUMBAI:In its continued efforts in inspiring, influencing and making students ‘feel alive’ with its enthralling content, Sony BBC Earth, India’s most loved factual entertainment channel, recently concluded the third edition of ‘feel alive hours’. Post the phenomenal success of the first and second...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/Trump-and-modi.jpg?itok=K3LFKS7w
News channels unveil programming, content strategy for Trump's visit to India

When the US president comes visiting, news channels need to stay on their toes. Indian news channels are now gearing up for a special and round-the-clock coverage of the maiden visit of the United States of America’s president Donald Trump to India on 24-25 February.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/24/9_0.jpg?itok=cjPHDCdS
Fakt Marathi to convert into full GEC from April 2020

The free to air (FTA) Marathi channel Fakt Marathi has made a strategic move to compete with pay broadcasters in the post NTO era. The channel is all set to become a complete GEC from April 2020. It will air three hours of original content in the primetime slot in genres like kids, mythology, socio...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/imsges.jpg?itok=m3hdX5z6
Sports channels reverse viewership loss but still weak in week 6 of BARC

MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February). The decrease in eyeballs is...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/alll.jpg?itok=_QN-bmfJ
English news records highest ratings in 2020 during Delhi elections, results week

Runup to elections and election results announcements are big viewership drivers for news channels in India. Assembly elections on 8 February 2020 and announcement of the election results of the New Delhi legislative assembly in week 6 of 2020 (Saturday, 8 February 2020 to Friday, 14 February 2020.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/logos.jpg?itok=1vH4NSd9
BARC week 6: Four Zee regional channels lead regional markets

In week six of BARC India ratings, Zee's four regional channels  Zee Bangla, Zee Biskope, Zee Marathi and Zee Kannada led in Bangla, Bhojpuri, Marathi and Kannada markets respectively. Zee Punjabi and Zee were seen holding second position in their respective market, whereas Zee Tamil holds third...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/22/barc.jpg?itok=yD9J7pqX
Hindi news channels viewership increases by 14 per cent in week 6 of BARC

Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/spsn.jpg?itok=km9a3_uY
SPSN partners with Social chain of restaurants as on-ground screening partner

MUMBAI: To provide a real-time drama to cricket fans, Sony Pictures Sports Network (SPSN) has partnered with Impresario Entertainment and Hospitality’s Social chain of restaurants across India to be its official on-ground screening partner for high-octane series between Australia and South Africa....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/21/nippon.jpg?itok=bTxFlT2R
Nippon TV heads to Series Mania Forum with three new scripted formats

TOKYO: Nippon Television Network Corporation (Nippon TV), Japan’s leading multiplatform entertainment powerhouse, announced that the company has been officially invited by Laurence Herszberg, founder-general director of Series Mania, to be the first Japanese company to attend Series Mania Forum.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required