ZEE TV to hold world TV premiere of 'Radhe' on 15 August

The film will come on TV three months after its digital premiere on ZEE5.

Mumbai: ZEE TV has announced the world television premiere of ‘Radhe: Your Most Wanted Bhai’ on 15 August at 12 noon. Directed by Prabhu Deva and starring Salman Khan, Disha Patani and Randeep Hooda in lead roles, the film was released on 13 May via multiple platforms.

During its release, theatres remained shut because of lockdown restrictions, so the film was made available for viewing on the OTT platform ZEE5 via its pay-per-view service ZEEPlex as well as DTH operators such as Tata Sky, Dish, D2H, and Airtel Digital TV. The film was also distributed in theatres worldwide while adhering to Covid protocols issued by governments.  

To create anticipation for the film’s TV premiere on Independence Day, ZEE TV will create the biggest fan-sourced mosaic depicting the actor Salman Khan as ‘Radhe’ that encompasses 6,500 images sourced from across the country. "All one needs to do is upload their picture on their social media page tagging @ZeeTV and using the #BhaiKoSalaam in their post. The lofty 32 ft x 20 ft recreation of Salman Khan's Radhe is being installed at the Carter Blue Promenade in Bandra, Mumbai and is open for all Salman Khan’s fans till 14th August," said the channel in a statement.

“For millions of fans across the nation, Salman Khan has been this larger-than-life hero they worship, a symbol of incomparable charisma and effortless swagger," said ZEE TV business head, Aparna Bhosle. "It is with the intent of enabling every Salman fan to express their love for him in an extremely personal way that we are inviting them to contribute their selfies, which in turn will be assembled and curated into an almost God-like avatar – a gigantic mosaic of their idol at the busy Carter Road promenade in Mumbai. We hope this celebration of Salman's fandom mirrors the euphoria surrounding the world television premiere of his film Radhe we're bringing our viewers on Independence Day."

The film is produced by Salman Khan, Sohail Khan, Atul Agnihotri, and Zee Studios.

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