Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

The devotional singing reality show will air every Saturday and Sunday at 8 p.m.

Mumbai: Zee TV is all set for the launch of its new devotional singing reality show "Swarna Swar Bharat" on 22 January. Hosted by actor Ravi Kishan, the show will be aired every Saturday and Sunday at 8 p.m.

"Conceptualised with the aim of celebrating Indian values and connecting the audiences to their roots, the show will bring alive stories of Vedic Gods and Goddesses through soulful devotional music," said the channel in a statement.

“Music is the most organic and powerful medium for man to communicate with the powers above, irrespective of faith. It is through devotional music; be it in the form of the flute, the shankh naad or chanting that most of us feel connected with divinity," said Zee TV business head Aparna Bhosle. "Offering our audiences a few moments of solace while reconnecting them to their roots through devotional music and stories of Indian culture narrated in verse, we are happy to present ‘Swarna Swar Bharat’. This first-of-its-kind devotional singing reality show is a grand celebration of Indian culture."

Veteran singers and Padmashree recipients Kailash Kher and Suresh Wadkar will be seen on the judge’s panel along with poet Kumar Vishwas. The show is produced by Fathom Pictures and Kailasa Entertainment.

“I have been a part of several TV shows, but it is the first time I have got such a unique opportunity to host a singing reality show that centres on the devotional genre and attempts to take viewers back to their cultural roots," shared Ravi Kishan. "I am also making a return to hosting after a long time, which makes the opportunity even more exciting. I have the responsibility of not only holding the show together as a sutradhar, but also motivating the talent on it."

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