Mumbai: Ahead of Ganesh Chaturthi, Zee TV is taking the celebrations a notch higher for its audience by presenting an industry-first experience, “Zee TV Parel Cha Raja.”

Every year, we see the channel hosting special episodes or events for Ganesh Chaturthi. However, this year, Zee TV has done a special take-over of "Parel Cha Raja" called “Zee TV Parel Cha Raja,” to create a unique space for all devotees to worship their favourite Bappa.

The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup. Bappa’s murti is also unique in itself and gives everyone a sense of belonging, faith, and peace. But that’s not it... Zee TV in association with the pandal, is also organising competitions and events like drawing, photography, and videography, amongst others, to engage with the audience, apart from the wonderful experience.

Speaking about this one of its kind of collaborations, Zee TV business head Aparna Bhosle said, "The idea behind collaborating with "Parel Cha Raja" was to create an immersive experience for devotees as they come to seek Bappa's blessings. They will be thrilled to have some of their favourite Zee TV artistes join them for aarti in the coming days. With ZEE crossing an important milestone of entertaining India for 30 years, this initiative is a part of our larger endeavour of taking consumer engagement and ground connect to the next level."

While everyone will have a holy experience when they visit "Zee TV Parel Cha Raja," they will also get a chance to meet their favourite actors from the Zee Network as well. Several celebrities are all set to visit the venue to seek Lord Ganesha’s blessings in the coming days. What’s more is that the entire pandal will also have posters, promos, and visuals of the channel’s popular shows. All in all, the whole experience is sure to leave the devotees mesmerised!