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Zee Melt's second edition scheduled for 11-12 March

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MUMBAI: Zee Melt 2016, a festival that brings together advertising, digital, marketing, emerging technologies, the media & PR industry, will be held on 11 and 12 March in New Delhi.

The two day festival by Kyoorius is in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

The festival will host a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media and PR, marketing and emerging technologies by industry experts. Attendees include: Forsman and Bodenfors, Sweden art director Ted Mellström, Heineken Amsterdam director global Mark van Iterson, Fjord Net, London founder and chief client officer Mark Curtis, Financial Times, London chief data officer Tom Betts, Conde Nast, Mumbai digital director Gaurav Mishra and Stimulant, San Francisco CEO Darren David.

The content for Melt 2016 is divided across four key pillars namely: Learning, Showcase and Gallery, Networking and Celebration. Each of these pillars are driven by content partners and participating brands and will give delegates an opportunity to gain real insights into the creative communication industry from the industry specialists.

Zee Entertainment Enterprises MD and CEO Punit Goenka said, “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IPs. Zee Melt will enable stakeholders from media, marketing and communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of Melt and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”

HT Media chief marketing officer Rajan Bhalla added, “HT is delighted to associate with Melt, which brings together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at Melt, which will provide creativity new wings.”

GroupM South Asia CEO CVL Srinivas said, “We are delighted to continue our association with Melt. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”

Kyoorius CEO and founder Rajesh Kejriwal added, “We are delighted to announce the second edition of Zee Melt. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”

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