Television

ZEE LIVE announces expansion of leadership team

Unnati Ashar appointed as Head, Products

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/06/27/unnati.jpg?itok=ZDlfyzdY

MUMBAI: Strengthening its core senior team, ZEE LIVE, the Live events and IP vertical of ZEEL, has announced the appointment of Unnati Ashar as product head of its Live IP business.

Unnati has more than 10 years’ experience in experiential marketing and a demonstrated track record of working in the events and activation services industry as well as a rich background in IP content. She is skilled in integrated marketing, below-the-line, event management, brand management and strategy. 

Unnati will be responsible for leading the existing IPs – Arth, LF 91, Zee Educare and Supermoon – as well as scaling them up. She will also be responsible for overseeing innovation and improving the business’ products, such that the enterprise is constantly growing to meet consumer needs.

Unnati, who will report into Swaroop Banerjee, will actively work towards developing the branded content division of ZEE LIVE. This includes collaboration with brands across sectors, identifying opportunities that lead to the growth of the brand through innovation and creating relevant IPs for them.

Swaroop Banerjee, COO, ZEE LIVE, said: “We have now, in a very quick time frame established 4 genres in the Live IP space, I am incredibly bullish about the trajectory in this direction. We’ve had huge success with our existing IPs Arth, LF 91, Zee Educare & Supermoon reaching out to over 205 Million people and reinstating our core offering of creating Live Original Content on the ground that is complemented by our network assets. Unnati will bring a wealth of knowledge and a fresh outlook that will help reinforce our commitment to conceptualising the best IPs. We are also looking at developing our branded content division under her leadership.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc_0.jpg?itok=_PIIAFfW
English genre sees max growth across prime time and non-prime time

MUMBAI: From GEC to movies and news to music, the English language category has reported an exceptional growth across the genres in week 20, as per the ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. Both prime time and non-...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/barc.jpg?itok=o2e2Q0QX
Advertising volume grows by 16 per cent in last two weeks

MUMBAI: Advertising volume grew during the last two weeks by 16 per cent, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. The report also states that the ad volume has, however, fallen by 23 per cent in the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/ramayan.jpg?itok=SDBopx35
Mythological shows continue their magic, grow by 75.7 bn viewing minutes

MUMBAI: The magic of mythological programming continues to grow by 1671 hours across Hindi and regional languages in the week 20, according to a ninth edition of a joint report by Broadcast Audience Research Council (BARC) India and Nielsen on crisis consumption. With many broadcasters opting to...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/discovry.jpg?itok=EYHoszXf
Discovery to broadcast NASA launch of Spacex’s crew dragon capsule

MUMBAI: Discovery and Discovery Plus announced their plans to document history in the making at the NASA launch of SpaceX’s Crew Dragon capsule on Saturday, 30 May at 3:22 PM EDT from the Kennedy Space Center in Cape Canaveral, Fla. The event marks the first crewed space mission to be launched into...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/times.jpg?itok=v_qhBbwI
Times Prime joins hands with MUBI to offer hand-picked cinema to its members

MUMBAI: Times Prime, a premium lifestyle membership, has entered into a strategic partnership with the curated film streaming service, MUBI, to bring Indian and international cinema to its members through its two film channels MUBI INDIA and MUBI WORLD. Times Bridge, the global investments and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/vcall.jpg?itok=GcvVz0ko
CNN's Inventing Tomorrow explores the impact of Covid2019 on education and self-learning

When schools closed their doors around the globe to contain the spread of Covid2019, what followed was the biggest home learning experiment the world has ever seen.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/29/mp.jpg?itok=xVK-9xdr
Mathrubhumi chief and politician MP Veerendra Kumar passes away

Mathrubhumi chairman managing director MP Veerendra Kumar, 84, passed away following a cardiac arrest in Kerala's Kozhikode district on Thursday night. For nearly four decades, he served as the top executive of the media house which comprises Mathrubhumi newspaper and Mathrubhumi News television...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/zee_0.jpg?itok=AumPm8DN
Colors Kannada, Zee Kannada to have fresh content from 1 June

MUMBAI: Kannada entertainment channels Colors Kannada and Zee Kannada will come up with a line-up of new shows from 1 June. After Tamil Nadu, Kannada government has also allowed Kannada television producers to resume shooting of shows from 25 May amid strict lockdown.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/28/zee.jpg?itok=jXyGK6JB
ZEE Rajasthan Organizes Rajasthan E-Vimarsh: Direct with Ministers, an e-Conclave with Cabinet & State Minsters

Zee Media Corporation Ltd’s regional channel ZEE Rajasthan which is also Rajasthan’s No. 1 news channel, conducted an E Conclave with 12 Ministers including Cabinet Ministers and State Ministers on 27th May 2020. Rajasthan E-Vimarsh, Direct with Ministers, was a continuous 6-hour session with...

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required