Television

Zee is most trusted television brand: Brand Trust Report 2016

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/04/zeel_0.jpg?itok=f7p1W0SV

BENGALURU: Last year, the Subhash Chandra led Zee brand was ranked at first place in the Media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by the TRA (formerly Trust Research Advisory). This year, the sixth edition of the Brand Trust Report (BTR) brought out by the same company, ranks Zee as the most trusted brand in the Media–TV category.

Zee is also the most trusted brand in the Hindi GEC category as per the report.  Zee’s ranking among the top 1,000 trusted brands in India has improved by 15 places to 176 all India in BTR-2016 from 191 in BTR-2015. Overall, across all categories of Media in India, Zee is the third most trusted brand in India as per BTR-2016.

In the Media-TV category, Zee is followed by Star Gold and Zee News in descending order of BTR ranks.

In the Television Hindi-GEC category, Zee is followed by Star Gold at second place which at BTR rank of 224. Star Gold has entered the list for the first time. Star Plus at third place has BTR ranking of 328 in 2016 as compared to 579 in 2015.

As per the report, Zee Media Corporation’s Zee News is the most trusted brand in the Television-Hindi News category and the third most trusted brand in the Media-TV category. Zee News has entered BTR’s most trusted 1,000 brands with a ranking of 226, just two places lower than Star Gold.

In the Television-Hindi-News category, Zee News is followed by Aaj Tak with a BTR ranking of 238 in 2016 as compared to 947 in the previous year’s edition. ABP News stands at third place in the category with a rank of 436, declining by 84 places from the rank of 352 in BTR-2015. Television-English News has only one entry-BBC with a BTR-2016 ranking of 538 as compared to a BTR-2015 ranking of 583.

In BTR-2016, Hindustan Times leads all media brands across all media categories in India with a BTR rank of 112, with an improvement of 316 ranks. Last year Hindustan Times had a BTR rank of 428. As mentioned above, overall among all Media brands, Zee stands at number 3, behind Fever FM which has entered the BTR rankings with a rank of 156 this year.

In the Media-Radio FM category, Fever FM is followed by 92.7 Big FM with a BTR rank of 370 in 2016 as compared to a BTR rank of 890 last year. At third place is 98.3 Radio Mirchi FM with a BTR rank of 533 in this year as compared to a BTR rank of 904 last year.

Hindustan Times leads the Media-Print category in Newspapers-English, followed by The Times of India with a BTR ranking of 205 in 2016 as against a ranking of 340 last year. ZMCL’s print publication DNA stands third in the category with a BTR rank of 240 in this year as compared to a rank of 626 last year.

The Brand Trust Report, India Study, is a comparison of the trust held in brands. TRA says that BTR-2016, the sixth in its series, is the result of a comprehensive primary research conducted on the proprietary 61-Attribute Trust Matrix of TRA. This year’s study involved 18000 hours of fieldwork covering 2,500 consumer-influencers across 16 cities in India and generated 6 million datapoints and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report. The 200 page, hardbound report is available for Rs. 14,000/-.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/times.jpg?itok=qmhk59m5
Times Internet's M360 partners with Google to enable effective monetization for digital publishers

M360, Times Internet’s turnkey publishing and monetization platform for publishers, has partnered with Google as a Google Ad Manager partner. M360 will now be able to monetize publisher inventory using the Google Ad Manager platform. Times and Google have a long standing partnership on Google Ad...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/dangal.jpg?itok=XeqoCLgb
Enterr10 Television increases its regional footprint with Dangal Kannada

MUMBAI: Strengthening its presence in India, Enterr10 Television Network forays into the south with its latest channel launch Dangal Kannada. Hard on the heels of its launch of Enterr10 Rangeela in the Bhojpuri market, Dangal Kannada underlines the network’s aggressive expansion into the growing...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/zee.jpg?itok=5x71F-7j
Zee TV set to launch four TV shows in October

MUMBAI:  With the upcoming festive season around the corner, Zee TV has a bumper entertainment extravaganza coming its viewers' way that is bound to spread cheer and bring families together over sampling a vast array of fresh content in the month of October. The channel finally let the cat out of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/samarth.jpg?itok=tkh1DYs0
Why Zee Bangla’s Samrat Ghosh is looking forward to Durga Puja

MUMBAI: Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh is really looking forward to the next couple of months, like almost everyone in the industry. A large part of 2020 has been a bit of a washout for the channels that he runs, at least in terms of the topline. But with west...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/tt.jpg?itok=bmVWuKVC
Viacom18's global push with international animation series

Entertaining kids on television is not a child’s play. Many an Indian broadcaster will agree. But Viacom18 owned Nickelodeon India has managed to do it well by bringing to life iconic characters like Motu Patlu, Gattu Battu, Shiva and Rudra amongst several others.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/zee-cafe.jpg?itok=LQSATwrr
The Kitchen Is Set Ablaze Once More As Famed Reality Show MasterChef Australia Season 8 Airs Weekdays On Zee Café

Mumbai:  If you’re thinking of brewing something new today, then look no further. Catch the best of Famed reality cooking show, MasterChef Australia Season 8 as

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-unxplained-with-william-shatner.jpg?itok=CVmLNqvu
HistoryTV18 investigates the world's most inexplicable mysteries on 'The UnXplained with William Shatner'

MUMBAI :Have you heard of birds that predict disasters days before they take place, or sinister cults that manipulate hundreds of people to willingly take their own lives? Can science explain why some areas just seem strangely evil, and is there any truth behind ancient stories of unearthly...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/the-honey-bunny-show-with-kapil-sharma.jpg?itok=VNodsRLk
Kapil Sharma and Sony YAY! collaborate to give a festive treat to all Honey Bunny fans

MUMBAI: This festive season, in a bid to deliver the ultimate laughter riot to its audiences, Sony YAY! brings in the comedy king of Hindi television entertainment, Kapil Sharma to the ‘Jholmaal’ gang. Keeping in mind the endearing bond kids share with Honey and Bunnyand massive fandom of the...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/chrmoe.jpg?itok=r-kJhXkS
English GEC emerges as top gainer in Chrome DM week 38

MUMBAI: After seeing a noticeable spike in week 37, the television genres have witnessed slight growth in week 38. English GEC genre has become the top gainer in week 38, 2020 of Chrome Data Analytics and Media data. The genre has grown by 0.71 per cent. Among English GEC channels, Comedy Central...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required