Television

Zee Entertainment revives content brand 'Zindagi' on ZEE5

1000+ hours of curated and created content to be hosted on ZEE5

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/07/17/zin.jpg?itok=kqWWcyJT

MUMBAI: ZEE Entertainment is bringing back its content brand Zindagi on its digital entertainment platform ZEE5. This will include premium content with a global appeal.

Zindagi was originally a TV channel launched in 2014 by the Zee network, which showed Pakistani and Turkish dramas. However, due to political reasons, the channel had to shut in 2017 and the brand moved online.

This time, Zindagi is returning with its original content library as well as fresh new shows which will be thought provoking, with a bold multicultural narrative.

Zee, ZEE5 global and international broadcast business CEO Amit Goenka said, “Zee’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content. Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich and engaging content library to the users of ZEE5, in India and across the world. We also understand that the viewers’ needs are diverse and therefore we have a compelling content catalogue from Zindagi, which encapsulates a universality of emotions. We stay committed to offering an extraordinary entertainment experience to our consumers across multiple touchpoints, and we are sure that our viewers will once again embrace this widely acclaimed brand on our platform.”

Zindagi will offer a myriad mix of shows that are global in nature, ranging from family dramas to romance including Shehr-E-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customised as per the tastes and preferences of the global audiences. This eclectic mix of curated shows, featuring 1000+ hours of meaningful content, will be available for the global audiences on ZEE5. These shows were originally shown on Zindagi TV as well.

With a promise of ‘Zindagi Mil ke Jiyenge’, the brand reinforces its commitment to live up to its legacy of bringing forth multi-cultural narratives that resonate with the audiences. The brand philosophy is a reflection of its belief that art knows no nation, boundary or religion.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/imm.jpg?itok=JRn9E-2w
SWA award winners Nitin Keswani & Bhavna Vyas and the craft of comedy

MUMBAI: Writing comedy is serious business. Ask any producer – TV, film or OTT –  and he or she will tell you, finding a writer who knows how to tell the funnies in a manner that sends the audience into splits is more challenging than going bungee jumping. Just a handful of writers hold sway over...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/ril.jpg?itok=qHlStIkK
RIL posts strong Q2 earnings, media biz betters performance

KOLKATA: Reliance Industries Ltd (RIL) reported strong Q2 earnings on Friday. The telecom and retail business has driven the growth and the media business also bettered its performance. “We delivered strong overall operational and financial performance compared to the previous quarter with recovery...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/31/bb.jpg?itok=yoqWPBBV
Times Network's MK Anand prioritises subscription over advertising model

On day one of the News Television Summit  2020, Times Network MD and CEO MK Anand had a few words of caution to offer: monetisation by ad sales is a huge steroid that the news business is running on and which it needs to get out of. Instead, he advocated subscription.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/barc-india.jpg?itok=l90ZKo8v
IPL 13 scores better than IPL 12

IPL 13 was the most awaited live property of the year, especially after Covid2019 turned us all into house-bound hermits. It provided people with a much needed break from the pandemic-induced stress and negativity.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/panel-scrnshot.jpg?itok=_t22rlX6
How technology has democratised news production

MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems and processes more efficient so that the news churn out rate is faster and more mobile. Technology is being leveraged in unexpected ways to cater to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/yahs.jpg?itok=4Ge2HCsZ
Centre appoints Yashvardhan Kumar Sinha as new CIC

MUMBAI: Former diplomat and central information commissioner Yashvardhan Kumar Sinha has reportedly been appointed as the country’s next chief information commissioner (CIC), two months after the position fell vacant. Media reported that 155 applications were received for the post of CIC. The...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/30/news.jpg?itok=M5HWyCmg
Primetime : News vs TRP

Major news channels in India have been criticised lately for turning primetime into a “farce”. The coverage of late actor Sushant Singh Rajput’s death has further tainted news media’s image, sparking the debate if they should relook at content.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/movies.jpg?itok=WuRNfxws
Celebrate Halloween with Movies NOW and MNX’s blockbuster premieres, The Prodigy and Child’s Play

NEW DELHI: Halloween is the perfect time to grab some popcorn, huddle with your loved ones and watch some spooky movies! Indulging viewers in an exciting night of thrills and chills with back to back movies that will get you in the Halloween spirit, Movies NOW and MNX is all set to simulcast the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/29/bombay-high-court-2.jpg?itok=a87wXSm9
Can media reporting hamper due course of law, asks Bombay HC

NEW DELHI: The Bombay high court has sought written submissions from all parties regarding the adverse effects of media reporting on any investigation and the court’s own jurisdiction in such cases, in the ongoing case of PIL against media trials. The case has been pushed to 6 November for further...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required