Television

Zee Entertainment is Global Citizen Live’s India broadcast partner

Venkys India, Adani Group, Serum Institute of India and Maharashtra Tourism support the initiative

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Mumbai: International advocacy organisation Global Citizen in partnership with Wizcraft recently announced that Mumbai will be represented in Global Citizen Live’s broadcast. The organisation, on Wednesday, said that Zee Entertainment Enterprises Ltd will broadcast the festival on its television channels and digital entertainment platform Zee5 in India and across the globe.

VH Group’s Venkys India Ltd, Adani Group, Serum Institute of India (SII), and Maharashtra Tourism have come on board to support the initiative.

According to a statement, Global Citizen Live festival will call on world leaders, philanthropists, and corporations to defend the planet and defeat poverty, to take action on climate change, famine, and advance vaccine equity.

"This year, Global Citizen has yet again brought together a slew of committed personalities with an aim to educate and empower both corporations and the general public alike on meeting critical goals in these areas,” said a Zee spokesperson. “The city of Mumbai will be one of the select few iconic locations to host the event live, not only bringing home the immediacy of these causes but also letting the city add its own unique flavor to the endeavor, with a gallery of our very own stars gracing the occasion.”

The campaign has the support of Venkateshwara Hatcheries’ Venkys as lead partners who have partnered with Global Citizen for its India focussed initiatives for the third successive time. They have previously been presenting partners of Global Citizen Festival-Mumbai and Vax Live: The Concert to Reunite the World, which was broadcast at the height of Covid-19 and called for global vaccine unity.

“It is great to witness these conversations taking place on a global scale which is amplified by world leaders and eminent personalities in an exciting format that attracts people and also motivates them to act individually. We look forward to joining this campaign that aims at ensuring every citizen on this planet cares for it too,” said SII chief executive officer Adar Poonawalla.

"We are proud and excited to continue our association with Global Citizen once again. We are delighted to continue our promise with this grand association while we celebrate 50 years of VH Group," said VH Group’s Venkys India Ltd managing director B Balaji Rao.

Global Citizen Live is supported by a corporate coalition, including global partners: Accenture, Cisco, Citi, The Coca-Cola Company, Delta Air Lines, Google, Live Nation, P&G, Salesforce, Verizon, and campaign partners Hilton, WW International, and World-Wide Technology who will engage support from the private sector in driving new commitments toward the campaign’s policy objectives. Access Bank is a Global Citizen Live campaign partner in Nigeria.

"We are elated to announce that this time Zee Entertainment is our official broadcast partner. We are also grateful to VH Group, Adani Group and Serum Institute Of India who have been as enthusiastic about this campaign and event as we are," said Wizcraft co-founder Andre Timmins. "One thing that binds us together is our common goal of catalysing pro-activeness on long-standing pressing issues concerning people, states, and environment."

Actor Anil Kapoor will host the initiative from the Gateway of India and artists like Amit Trivedi, Ajay-Atul, Badshah and Tanishk Bagchi will perform live along with appearances by Sachin Tendulkar, Madhuri Dixit and Varun Dhawan who have come on board to support the campaign. There will also be appearances by Sadhguru, Amitabh Bachchan, Hrithik Roshan, Ayushmann Khurrana, Dia Mirza, Farhan Akhtar, among many others.

Campaign co-chairs include Cisco chairman and CEO Chuck Robbins; Citi CEO Jane Fraser; The Coca-Cola Company chairman and CEO James Quincey; Delta Air Lines CEO Ed Bastian; Google CMO Lorraine Twohill; Live Nation CEO Michael Rapino; P&G CBO Marc Pritchard; Salesforce chairman and CEO Marc Benioff; Verizon chairman and CEO Hans Vestberg, and WW International CEO Mindy Grossman.

Executive producers of the Global Citizen Live campaign include UMG's Michele Anthony, Francine Katsoudas, Tina Kennedy, Eric Ortner, Guy Oseary, Michael Rapino for Live Nation, Brian N Sheth, Wassim 'Sal' Slaiby, and Chris Stadler.

The program will be executive produced by Jane Y Mun, with producing partners Deviants Media, Diversified Production Services, Done and Dusted Productions, Ken Ehrlich Productions, Live Nation, Livewire Pictures, TMPL Motion Pictures, and U-Live (a UMG Nigeria company).

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