Television
Report on Shemaroo

Zee Cinemalu celebrates its 4 years of success this anniversary

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/04/zee_cinemalu.jpg?itok=Oy427F-O

A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.

In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC.  Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last  sixweeks, the share stood at 27.7 per cent.

The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.

Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/reop4.jpg?itok=NahSOS8h
Republic rolls out new mobile news website

KOLKATA: Republic Media Network has now rolled out a new, game-changing and disruptive mobile news website. The rollout marks the Network’s successful implementation of the first phase of remodeling and redefining the digital news space. The all-new Republic World experience on mobile comes just...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/zee.jpg?itok=wqN-SKfZ
Zee Telugu to celebrate Mahashivratri with ‘Maharudram Mahashivam’ and ‘Uma Maheshwaram Kalyanam’

MUMBAI: Zee Telugu  is set to offer its viewers a unique, spiritual experience on the auspicious day of Mahashivratri this year. The channel is thrilled to telecast relevant ambitious content with Shivathatvam in Arogyame Mahayogam at 8:30 AM on 11 March followed by Maharudram Mahashivam starting...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/kanna.jpg?itok=am8tsZFy
Zee Kannada’s Sathya meets real-life Sathya characters of Karnataka this International Women’s Day

MUMBAI: Every year International Women’s Day is observed on 8 March to celebrate women, their rights and their achievements. This year, Zee Kannada pledges unique women of Karnataka on this honor. Sathya, the most rated show in the regional television market along with being one of Zee Kannada’s...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/09/times.jpg?itok=vIqGY0Hf
Times Now announces special programming for assembly elections 2021

MUMBAI: Times Now has announced an unmatched programming line-up for the upcoming assembly elections under Mandate 2021. With its special programming, Times Now, India's election news headquarters will once again be at the forefront of election news coverage tracking the state assembly elections of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/tapsee.jpg?itok=4zS2EevL
This Women’s Day #ChooseToChallenge say Taapsee Pannu and Mithali Raj

MUMBAI: Two of the most inspiring icons of Bollywood and Cricket, Taapsee Pannu and Mithali Raj, have come together to share the important message of challenging conventions on international women’s day. With Taapsee all geared up to play Mithali on the silver screen in Viacom18 Studio’s upcoming...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/goole.jpg?itok=WxX0YXbW
Google pledges $25 million to empower women and girls

NEW DELHI: In a blog post timed for International Women’s Day, Google has put out a call for applications for charitable initiatives focusing on anything from “barriers to economic equality” to “cultivating entrepreneurship.” The tech giant announced a range of programs as well as grants worth $25...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/ormax.jpg?itok=5vCFkaXz
Only 8% HOD positions in Indian films in 2019-20 were held by women: Ormax Media Report

MUMBAI: On the occasion of International Women’s Day (8 March ) this year, media consulting firm Ormax Media and entertainment platform Film Companion have released a report on representation of women in Indian films, titled O Womaniya! 2021. This first-of-its-kind report will be an annual...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/disney.jpg?itok=0Susnlhi
Star & Disney India deepens focus on women and LGBTQ+ community

MUMBAI: Star & Disney India have introduced Business Employee Resource Groups (BERGs), a new diversity resource group for women and LGBTQ+ employees to foster an equal, inclusive, and bias-free workplace. These groups will represent and support the diverse communities that make up the workforce...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/08/bbv.jpg?itok=dlWLPkUd
Sony BBC Earth gears up for launch of ‘A Perfect Planet’

MUMBAI: In Sir David Attenborough’s words –“This is the most important story of our time.”

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required