Television

ZEE Business breaks all records on Budget Day 2020

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MUMBAI: After ZEE Business broke all records on viewership for 1st Feb. 2020, well wishes from viewers and icons of India Inc. have not stopped pouring in. For the first time ever in Business News genre, ZEE Business replaced competition. Below are some eye-opening facts that were accomplished on Budget Day:

•    ZEE Business achieved a share of 35.8% versus CNBC Awaaz (31%); CNBC TV18 (25.7%); ET Now (7.5%)

•    ZEE Business is Number 1 on all fronts – during Market Hours, during FM Speech, All India Markets, whole day 0600-2400hrs 

•    ZEE Business achieved a market share of 58% during the FM Speech in Hindi Business News

Source: BARC; HSM; All 22+ Male ABC; 01-02-2020; 0600 to 2400 hrs

Mr. Rajnish Kumar, Chairman of SBI ; N.Chandrasekaran, Chairman of TATA Sons; Arun Nanda, Chairman of Club Mahindra ; Mahesh Shah, General Manager & Head - Public Relations at HDFC Limited; Yuvraj Mehta, Head – Corporate Brand Management at L&T;Amisha Vora, Joint MD of PrabhudasLilladheramongst many others congratulated Mr. Anil Singhvi, Managing Editor – ZEE Business on this achievement.

ZEE Business' budget day coverage was led by its Managing Editor Anil Singhvi who was on air with his panel of experts for more than 12 hours. Singhvi, with his team of experts, broke breaking news and gave market insights as the finance minister went on to present the Union Budget.Singhvi was full of praise for his panel after the data revealed that ZEE Business has emerged as the most watched channel on Union Budget day. Singhvi said that when you put together such a fine 'Budget Cafe', featuring some of the best names from the industry, the viewers will automatically get glued to the channel."On the biggest day for Bazaar, Business, Industry and Economy, ZEE Business emerged as country's favourite channel," Singhvi tweeted, while thanking the ZEE Business viewers for their love, trust and support.

ZEE Business continues to create milestones and give the viewer Value in all forms.

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