ZEE Biskope celebrates its first anniversary with Bhojpuri DJ Night

The channel celebrates a year of success with its viewers.

New Delhi: Launched with a promise to be the one-stop, go-to destination for every Bhojpuri movie lover, Zee Biskope left no stones unturned in serving non-stop authentic Bhojpuri entertainment for its ardent viewers. Within a year, ZEE Biskope has been a game-changer in differentiation by continually curating viewer experience beyond just movies. Along with a stellar launch campaign, the brand has presented many category first initiatives including  blockbuster premieres, curated movie festivals and novel viewer engagement drives throughout the year. 

Extending the legacy of novelty to its celebration of the first anniversary, the channel yet again gives its viewers an opportunity to live their Bhojpuriyat to its unabashed best with their latest campaign Birthday Lahariya- Jug Jug Jiya Ho Channelwa from December 10. The revelry doesn’t end here as the channel has also curated a special movie line-up and a Bhojpuri DJ Night for its audiences on the birthday - December 21.

Birthday Lahariya, the week-long campaign will invite viewers to share videos of their creative birthday wishes for the channel on Whatsapp number 9169315016 between 10 – 17 December. Every 24 hours (AanthPahar), the channel will select one winner and the 8 winning videos will be featured on ZEE Biskope on 21 December. Winners will also receive the exclusive ZEE Biskope Anniversary Edition gift box. The engagement will further extend on social media where selected few from the top fans of ZEE Biskope’s Facebook page will be invited for an exclusive virtual Birthday Meet with a popular Bhojiwood celebrity.

Bringing in a hyperbolic dose of entertainment on its birthday, the channel will showcase a specially curated movie line-up Rishto Ka Safar featuring 4 blockbuster movies throughout the day. The morning band at 9 am will showcase Jaan Lebu Ka Ho featuring Pawan Singh and Monalisa followed by comedy king Manoj Tiger and Amrapali Dubey’s recent superhit Lagal Raha Batasha at 12 noon. The entertainment ride will continue with Parvarish featuring Yash Kumar, Amrapali Dubey and Ritesh Pandey at 3 pm and popular couple Nirahua& Amrapali Dubey’s blockbuster Nirahua Hindustani 3 in the prime time at 6 pm. Just when you think that’s the end for the day, the rollercoaster of authentic Bhojpuri entertainment will take a never-seen before turn. 

ZEE Biskope will host a Birthday Party with a 30-minute Bhojpuri DJ Night featuring DJ Vee at 9 pm that will make viewers groove with peppy Bhojpuri dance mixes mashed up with movie song visuals. While the DJ Night will get over on TV, it will continue on ZEE Biskope’s Facebook& Instagram pages between 9:30 – 10:30 pm.

On the occasion,  ZEE Entertainment Enterprises  Cluster Head East Samrat Ghosh said, “ZEE Biskope’s journey to success has been exciting and exhilarating. It demonstrated strength in the Bhojpuri market by sharply deep diving into consumer centricity, upscaling in presentation of its curated content by bringing the Bhojpuriya soul to screen. Our idea is that in the Bhojpuri market, there is still a huge gap as to what you can curate for the viewers. ZEE Biskope’s vision ahead will hence be to remain very consumer-focused and a differentiator by offering curated movies, bands, and novel viewer engagement initiatives.” 

ZEEL business head ZEE BISKOPE & BIG Ganga  Amarpreet Saini said, “ZEE Biskope’s journey in the last one year has been a narrative of category firsts. Right from the organizing the biggest ever Bhojpuri movie screening in Bihar to the topically curated movie festivals and the innovative viewer engagement drives, the channel has brought novelty to the category. Offering curated content in an otherwise commoditized market, ZEE Biskope has redefined and reshaped the category.The response we received from our viewers also evidences their affinity towards the brand. We are motivated to carry on the legacy of novelty and curation as a way forward for the brand to remain as the Ultimate Bhojpuri Entertainer.

Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

Latest Reads
Meera Vaidya and the art of getting on in Hollywood

Meera Vaidya is not your regular young woman from Mumbai. The daughter of a celebrated journalist father-turned TV and film producer and an educationist mother, Vaidya has not let her pedigree affect her in any way. In fact, she has rebelled against it on almost every occasion.

Television TV Channels People
APAC (ex-China) Pay-TV revenues to reach $35 bn by 2027: MPA report

Mumbai: Media Partners Asia (MPA) has released a report titled "Asia Pacific Pay-TV Distribution 2022," which predicts that, excluding China, Asia-Pacific (APAC) Pay-TV revenues will reach $35 billion by 2027. According to the report, total Asia Pacific Pay-TV industry revenues, including...

Television TV Channels People
Adani gets 32 per cent subscription for open offer of NDTV shares

Mumbai: Adani Group has received 32 per cent subscription for its open offer of New Delhi Television (NDTV) shares. The open offer closes on 5 December. This subscription is despite the fact that the discount for the open offer at Rs 294 was over 29 per cent of the share price. Vishvapradhan...

Television TV Channels News Broadcasting
Sony Sab to launch new show ‘Dil Diyan Gallaan’

Sony Sab is set to launch a new show titled Dil Diyan Gallaan. The show highlights the predicament of many families in India who are distanced from their loved ones due to migration, misunderstandings and unspoken words. Dil Diyan Gallaan will premiere on Sony Sab on 12 December at 7:30 p.m.

Television TV Channels GECs
58% prefer to watch the FIFA World Cup on TV: Axis My India CSI report 

A leading consumer data intelligence company Axis My India, released its latest findings of the India Consumer Sentiment Index (CSI), a monthly analysis of consumer perception on a wide range of issues. 

Television TV Channels Viewership
27th Sports signs Toyam Sports as title sponsor of Ind-Ban series

Toyam Sports Limited (TSL) has been signed as the title sponsor for the Indian cricket team's three-match ODI and two-match Test series against Bangladesh, which will begin on 4 December 2022 at the Sher-e-Bangla National Cricket Stadium in Mirpur, Dhaka.

Television TV Channels Sports
We are not 60 years old, we are 60 years young: Shemaroo’s Hiren Gada

Mumbai: As Shemaroo marks its 60th year in India, it has grown to offer a variety of media products, including over-the-top (OTT) services like ShemarooMe and general entertainment channels (GECs) like Shemaroo Umang, Shemaroo TV, and MarathiBana. What started as a book circulating library, now...

Television TV Channels Viewership
MGM Worldwide television chairman Mark Burnett exits post Amazon acquisition

MGM’s Worldwide Television Group chairman Mark Burnett is exiting after the company’s $8.5 billion acquisition by Amazon.

Television TV Channels People
News18 is at top spot in prime time slot

Mumbai: News18's Kishore Ajwani continues to top the news viewership charts. Sudhir Chaudhary's show remains at number three, while Rajat Sharma's show remains at number two. The competition for prime time TV news viewership remains fierce, particularly for the second and third spots. Chaudhary,...

Television TV Channels Viewership