MUMBAI: After entering the Tamil GEC market, Viacom18, one of India’s largest entertainment conglomerates, has launched Colors Tamil HD on Star Hub, (channel no. 132) in Singapore.
The channel went live on 3 July 2018, on Star Hub with five original fiction series. On 14 July, Tamil superstar Arya will visit Singapore to celebrate the channel launch and engage in a fan meet and greet whilst in the city.
“Regional content is growing exponentially and Singapore with nearly half a million Tamil speaking households is a significant regional entertainment broadcasting market. Colors Tamil HD is one of our path breaking channels that promise to deliver new and never seen before content to Singaporean Tamils. Thanks to our successful partnership with Star Hub, we are now happy to be part of the Tamil speaking homes in Singapore directly” said Viacom18 head, regional entertainment Ravish Kumar.
With this entry, IndiaCast Media Distribution Pvt. Ltd. – a TV18 and Viacom18 joint venture will further strengthen its network presence, after having successfully popularised COLORS and MTV in the region. The company’s mandate includes domestic distribution, placement services, international channel distribution, marketing and advertising sales, new media (digital) distribution and content syndication for all the group companies -TV18, Viacom18, ETV network and Turner International India.
Adding to this, IndiaCast group CEO Anuj Gandhi said “We are delighted to associate with Star Hub in yet another momentous launch occasion. After having successfully positioned Colors & Rishtey globally, it gives us immense pleasure to now take Colors Tamil HD to the Tamil diaspora across the globe starting with Singapore. We are confident that this will be a whole new experience for the Tamil speaking audience and offer them new, refreshing entertainment.”
Launched in the month of February, 2018, Colors Tamil HD is the youngest family entertainment channel from Viacom18 that thrives to entertain Tamil speaking viewers, around the globe, through distinctive and most powerful stories that empathise, inspire and celebrate a woman and her family.
Colors Tamil HD primarily focuses on storytelling and matches the heritage of the traditionally rich Tamil Nadu culture with qualitative and innovative programming. Some of their flagship programmes are Velunatchi, Perazhagi, Sivagami, Arya’s Enge Veetu Maapilai and Colors Super Kids.
