Viacom18 consolidates film portfolio under Colors Cineplex umbrella

Viacom18 consolidates film portfolio under Colors Cineplex umbrella

The movie channel Colors Cineplex Superhits will go live on 1 April.

Colors Cineplex umbrella

Mumbai: Viacom18 has consolidated all its movie channels under one brand umbrella - Colors Cineplex, and the new Hindi movie channel Colors Cineplex Superhits will go live on 1 April. The channel will be available on DTH and cable platforms including DD Free Dish.

Colors Cineplex Superhits will air a mix of Hindi films and dubbed from other languages including Tamil, Telugu, Kannada, Malayalam, Punjabi, and English. Its content library includes more than 500 film titles, said the statement.

“Movies are the most preferred medium of entertainment for the viewers and Colors Cineplex has always been at the forefront of providing exceptional movie content,” said Viacom18 head Hindi movies cluster Rohan Lavsi. “The mother channel – ‘Colors Cineplex’ has seen impressive growth in the past few years and has made it to the top five channels in the Hindi movie space.  With the launch of Colors Cineplex Superhits, we are now consolidating all the movie channels under the “Colors Cineplex” brand name. With the strengthened portfolio of channels that now includes Colors Cineplex, Colors Cineplex Bollywood and Colors Cineplex Superhits, we are excited to bring some blockbuster premieres and a splendid line-up of superhits of yesteryears for our audience.”

Colors Cineplex Superhits will soon premiere films namely "Vijay Raghavan," "Dumdaar Khiladi 2," "Roberrt," and "Minnal Murali" all April, every Sunday starting from 3 April.