Report on Shemaroo

Viacom18 celebrations: Mukesh Ambani sets the roadmap for next 10 years

MUMBAI: Indian television channel owners better watch out. Mukesh Ambani is riding into town and he means business. He sounded his intent at Viacom18’s tenth anniversary celebrations which, were held over the weekend in Mumbai’s NSCI Dome. He came in for a bit post 9 pm. And he was there for a few minutes on the massive stage that was flanked by large LED panels all around the dome. However, what he said, as a joint venture partner of US network Viacom, is what should make other TV industry entrepreneurs sit up and take note.

Clearly laying out the roadmap for the group for the next 10 years, Ambani, India’s richest man, said: “The digital industry in India and the entertainment industry is going to grow manifold. The next decade is going to be the golden period of the entertainment industry and all of you should contribute and learn from this opportunity. This is a once-in-a-lifetime opportunity. And for all of us–Sudhanshu (Vats, the group CEO of Viacom18) told us we are in the storytelling mode–I think collectively for all of us, the entire Viacom18 team, has the responsibility to win the hearts of 1.3 billion people. (With) the synergies that can come from the talent in the Viacom18 family and digital distribution, there is no limit to growth. It’s been over three years since Viacom18 is part of the Reliance group along with Viacom. But I have to tell you. I was, too, obsessed with Jio and I had told Sudhanshu that once I am done with it I’ll be there. The birthday gift I am giving you is I will give you some of my time and support.”

Obviously, Ambani is looking at replicating the aggressive growth that he has got from his 4G enterprise Reliance Jio. “I think that what we have achieved in Jio in the last two years is take India from 154th in the world to number one in the world in mobile data consumption. Last month on Jio alone, the video viewing was 200 crore hours. And this is just the beginning,” he said.

Ambani also extolled the young leaders – the average age at Viacom18 is 32 and he urged Sudhanshu to keep at it that over the next decade - “to have courage to dream big, the determination to realise their vision, to have curiosity and the ability to learn.You have to learn something new everyday. And I believe that empathy is required of everyone–to see and understand what the other feels. It is not about yourself, it is about everybody else. These are three principles, which have helped me. I believe for leaders and the team at the top, the job is to win the hearts of our people.”

Ambani erred when he said that he remembered in 1997 when Colors was launched (he obviously meant 2008), there was skepticism if a third entertainment channel could succeed. “Today as you stand here, the success is all yours - the entire ViacomTV18 team,” he said. “Today is the day to remember the founders and founding team of Viacom18, which includes Raghav Bahl and others.”

The tenth anniversary celebrations had performances from many artists associated with Colors’ entertainment shows right from Manish Paul to Malaika Arora Khan to Parthiv Gohil to Mouni Roy to Bharti Singh to Raghu Dixit to Kailash Kher, among many others. The party was attended by the crème de la crème of the industry, including Sony Pictures Networks India CEO NP Singh, Star India MD Sanjay Gupta, Dentsu Aegis CEO Ashish Bhasin, Madison World chairman Sam Balsara as well as actors, producers and directors.

For many, it was an evening to remember.

Latest Reads
D Tamil undergoes rebranding, launches two new shows

MUMBAI: Celebrating the auspicious occasion of the Tamil New Year and underscoring the focus on culturally relevant content that is family oriented, Dதமிழ் (D Tamil) unveils the brand-new avatar of the channel with a redesigned logo and a slew of wholesome entertainment.

Television TV Channels Regional
BARC week 14: Lizol leads the brands list

The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 3 April and 9 April 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that...

Television TV Channels Viewership
Not just on Netflix, ‘Army of the Dead’ to be previewed in select theatres

Netflix's latest movie Army of the Dead, directed by Zack Snyder, will have its preview in select theatres before it gets streamed on the OTT platform on 21 May 2021. Even though the streaming giant has not made an official announcement, media reports state that Netflix has decided to screen the...

Television TV Channels Movie Channels
Star India clocks nearly 10 bn viewing minutes for IPL 2021 opener

KOLKATA: Star India network has clocked 323 million total impressions for the opening match of IPL 2021. Although the curtain raiser between defending champions Mumbai Indians and Royal Challengers Bangalore received 42 per cent higher viewership than 2019, it ticked lower viewership than the 2020...

Television TV Channels Sports
Declare journalists frontline workers: Editors Guild urges govt

As the nation weathers the second wave of the Covid2019 outbreak, the news media community is working round the clock to keep the general public informed and apprised of the latest developments.

Television TV Channels News Broadcasting
Quint Digital’s net profit surges to Rs 45 lakh in Q4

NEW DELHI: Quint Digital Media Ltd (QDML)  has reported positive growth during the quarter ended 31 March 2021, posting a net profit of Rs 45 lakh for the period. During the previous quarter, the company had reported a net profit of Rs 18 lakh. Its revenue for operations for the fourth quarter of...

Television TV Channels News Broadcasting
9X Media elevates Kanan Dave to SpotlampE business head

Music network 9X Media, which also owns SpotlampE and other digital products, has elevated marketing lead Kanan Dave to a business head role. As business head for SpotlampE, Dave will drive the next phase of growth, strategy and the creative development for SpotlampE. 

Television TV Channels Music and Youth
How brands view television advertising in 2021

New Delhi: Television has been one of the most resilient and strongest mediums of communication, especially in India. Unlike other countries, where an increasing number of people are cutting the cord with pay-TV, India’s reach in television is only growing. Around 210 million households in India...

Television TV Channels Viewership
K Madhavan: From God’s own country to leading Walt Disney’s Indian mousehouse

When The Walt Disney Co international operations and direct-to-consumer chairman Rebecca Campbell was scouting for an executive to fill the big shoes of former Star India, Disney India and APAC head Uday Shankar, she did not have to look far.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required