Television

Viacom18 beats Monday Blues with fun social media chatter within its brands

The brands started talking to each other using #LetsBinge highlighting popular content

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MUMBAI: The coronavirus outbreak has brought dramatic changes in our lifestyle. To slow down the spread of the pandemic in the country, we have been asked to maintain social distancing. This Monday could have been more gloomy than usual. But, Viacom18 brands started social chatter within themselves to beat the Monday Blues.

Using #LetsBinge, the brands started talking to each other.  Led by the mother brand, Viacom18, all the other brands followed. From COLORS that encouraged binge watching on VOOT to VOOT that asked MTV India to help it choose between COLORS and MTV shows, to MTV and Vh1 providing music to the background and much more. It also included Viacom18 Motion Pictures or any of our regional channels behind. All in all, it became a long banter chain between Viacom18's channels, whether on air or digital, Hindi or kids or English entertainment, movies or the regional cluster. 

“We love being close to our fans and engaging with them. So we thought, why not have a social chatter with all our brands; a fun banter on a usually 'blues' Monday, and use the might of the network for something cool. When Viacom18 tagged COLORS and said #letsbinge, COLORS tagged Voot, and so on the chain cut across our channels and reached about 10 million followers. Now that's the power of the digital medium in times of quarantine. We had fun while engaging with our fans and sending out our message to them to watch our content, while sitting at home,” Viacom 18 Corporate Marketing, Communications and Sustainability head Sonia Huria said.

Through the conversation, the brands wittly highlighted the popular shows and movies available across its portfolio including Barrister Babu, Big Boss, Asur,Marzi, Andhadhun, FRIENDS. While all the brands are constantly reminding people to stay home, there are chances to sound as panic monger and preachy or awkward and opportunistic others. Viacom18 found a different and creative way to stay connected with the audience ruling out both the possibilities. 

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