Television

Viacom International Media Networks ramps up original content in Southeast Asia

Series to premiere across MTV, Comedy Central, Paramount Channel & Nickelodeon

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/25/VIMN.jpg?itok=mQ9xzV8o

MUMBAI: Viacom International Media Networks (VIMN), a division of Viacom Inc, will be scaling up the development and production of original content for MTV, Comedy Central, Paramount Channel and Nickelodeon in Southeast Asia.

In response to Southeast Asia being the world’s fastest growing game market1, VIMN has introduced MTV Got Game for fans who have made gaming a way of life. A dedicated gaming and e-sports vertical that spans MTV’s platforms, it will include in-house production of short form content around gaming,  on-air playlists inspired by e-sports, as well as partnerships with the industry – all through a distinctly MTV lens.

As part of this, the new Got Game Weekly series will focus on news from the intersection of gaming, e-sports and popular culture. In Got Game: Face Off, MTV pits celebs against each other for FIFA console action and to crown the champion! Guests include Singaporean national footballer Zulfahmi Arifin, and regional artists Joe Flizzow, Sezairi, Jon Chua, Fion, Shaykh, THELIONCITYBOY,and Tim De Cotta. MTV Got Game is also available on MTV Asia’s website, and the content series will launch on linear and online channels soon.

In addition to content created under the MTV Got Game vertical, MTV will premiere Season 4 of video dance tutorial show OK Danceoke in June.

Comedy Central’s original stand-up series, Stand-Up, Asia! will also be renewed for the fourth year. In this upcoming season, expect an evolved format in a fresh setting. A unique mix of stand-up comedy and character sketches will continue to focus on distinctly Asian cultural touchpoints and a thematic approach. Over 10 comics will take it up a notch, continuing to serve Comedy Central’s vision of leading the charge for regional comic talent.  

Movies form the backbone of Paramount Channel so in a new short-form series launching in June, personalities from film, TV, music, and Bellator athletes share what excites them in movies – their favourite genres, actors, or quirky nuggets of information about shows.

For the younger set, Nickelodeon continues to make the world a more playful place with short form content centered on fitness and craft for kids. In Nickified Sports, kids will attempt different sports but with a Nick twist, by using regular household items such as a broom in a javelin throw. Funny Fitness with Robbie encourages kids to stay active, with exercises that they can do at home such as jumping jacks or burpees. Last but not least, prepare for the unexpected on Kids Ask the Burning Questions where children interview adults and get the low-down on what adults really think! These will roll out on-air, online and in-app from May.

“Aligned with Viacom’s global mission of creating entertainment experiences that drive conversation and culture, we are scaling up our content production in Asia for every screen across our flagship brands. We know that Asia originals appeal to our audiences, evidenced by strong viewership, and conceptualized fresh formats to resonate with our fans and evolved existing ones to grow share of viewership,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.

An example of evolved formats is MTV Asia’s reboot of the iconic hip hop show YO! MTV Raps. In addition to a linear series that premiered in mid-April, multiple digital short form offerings across MTV Asia’s Facebook, YouTube and Twitter platforms were launched in parallel. Featuring over 30 rappers from 11 countries, this reboot was commissioned on the back of a successful YO! special which aired in June 2018. The top-performing 5-artist Cypher video in the special received over 1.3 million video views in Southeast Asia. This special was also awarded ‘Best Music or Dance Programme’ at the Asian Academy Creative Awards in December 2018.

Viacom has produced and commissioned a record amount of original content in the Asia Pacific over the past 12 months.  This includes MTV’s TRL in Australia, MTV Unplugged in Australia and Japan, MTV Asia’s MTV Jammin’2 and MTV Meets3, Nick Jr.’s Ready Set Dance in Australia, and Comedy Central’s Comedians Solve World Problems Asia. Teen Mom Australia is currently in production and slated to premiere across MTV International later this year, and Nickelodeon Australia’s locally produced reality series Slime Cup returns for a fourth season on 1 July.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/hishtorytv18.jpg?itok=oEdu-Knq
HistoryTV18 showcases the largest human gathering on earth, in a spectacular new original,‘Kumbh: Among the Seekers’

MUMBAI: Adding to its rich offering of Indian originals, HistoryTV18 presents a one-hour special about the world’s most spectacular human gathering, the Kumbh Mela. The incredible festival is widely known to be the largest peaceful gathering on the planet. According to official estimates, a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/oscar.jpg?itok=HKyRv9bj
The 92nd academy awards To air on Star Movies and Star Movies Select HD on 10 Feb

MUMBAI: Oscar season is officially underway and Star movies is all set to bring you the most awaited award show in the world, the 92nd Oscars on 10 Feb, 2020. It will be aired simultaneously on Star Movies and Star Movies Select HD. The channel has been the official home of the Oscars® in India for...

Television TV Shows Awards
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/99.jpg?itok=QKPcINlO
Millennials seek local and purpose-driven content on TV and OTT

Seventy-one per cent of youth in our country are inspired by content. The number has moved from 58.4 per cent in 2016 to 71 per cent in 2018, revealed a new study by MTV Insights Studios ‘Mera Bharat Amazeballs’. Millennials are digital natives and they seek content beyond the confines of...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/28/2.jpg?itok=Hd3kXVNF
Industry’s expectation from union budget 2020

Amid ongoing economic tension in the country, finance Minister Nirmala Sitharaman is all set to present her second Union Budget on 1 February 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/mtv.jpg?itok=ecMHdPtt
MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

MUMBAI: With 600 MN people below the age of 25, no other nation in the world is home to a more staggering young population than India. From the nostalgic Gen-Y to the empowered millennials and the high-on-hashtag Gen-Z, India today comprises of a generation that’s driven by intent, committed to...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/network.jpg?itok=zM1v17dv
CNN-News18 plans comprehensive line-up ahead of Delhi Assembly polls

MUMBAI: As the Delhi electorate prepares to elect its next government, CNN-News18 has lined up comprehensive programming to give viewers up-to-minute update and unmatched access from ground zero during New Delhi assembly election.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/cnnnews.jpg?itok=btIgSZ0X
CNN-News18 gears up for Union Budget 2020; lines up special programming

MUMBAI: To bring most incisive reportage with diversified formats, CNN-News18 has lined-up an array of in-depth yet engaging programming for Budget 2020 that will be presented by Finance Minister Nirmala Sitharaman on 1 Feb 2020. Under the umbrella branding ‘Vision 2020’, the programming aims to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/grammy.jpg?itok=5tpcxVdl
Beyoncé, Ariana Grande, Billie Eilish, Lizzo and many more global music icons vie for the coveted golden gramophone at the 62ndGRAMMY Awards, airing exclusively on Vh1 India

MUMBAI: “Music can change the world because it can change people.” – Bono (U2), 22-time GRAMMY-winner. Honoring music and musicians that broke records, made their mark and revolutionized the industry in 2019, on the biggest awards, the 62nd GRAMMY Awards airs on Monday, January 27, 2020 at 7:30am,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/2.jpg?itok=wxgfRhb1
Ekta Kapoor, Karan Johar, Anand Mahindra to receive Padma Awards

This year’s Padma awardee list is out. And it has quite a few worthy individuals on whom the Home Ministry is conferring various Padma Awards  - right from Padma Vibhushan to the Bhushan to the Shri.

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories