Television

×

×

TV meets digital; Sab TV ties up with Twitter

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/25/SAB-TV.jpg?itok=t0Q25fqL

MUMBAI: Gone are the days when the social media platform Twitter was just for a casual chit chat, it is now an important tool for mainstream media. Breaking the stereotype trend, Sab TV staying true to its brand belief of ‘Differentiation through Innovation’, brings to its audience yet another unique concept- Khidki.  The channel in partnership with television producer JD Majethia and Bollywood director Umesh Shukla has called in for entries i.e. stories from the common man through Twitter - #TweetAFunnyStory.

The brief is that entries should encompass unique yet funny stories that one has experienced in life, something that holds a special place in one’s memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.

Sab TV will give an opportunity to millions of families to tell their funny stories to the world. The viewers can submit their entries on Twitter or email them to humarifunnykahani@setindia.com. The most interesting and entertaining story will be told on-screen and the family will also get a chance to be a part of the series as the story heads towards the climax.

Until now, the channel has received around 4,000 stories.  The show Khidki will be a half-hour weekday show. Though the channel has not finalized the date as yet, it is planning to launch the show post IPL.

Speaking with Indiantelevision.com, Sab TV senior EVP and business head Anooj Kapoor said, “The show will be based on real life stories. So we are asking them to send their stories and incidents to us which we shall develop into an episode. At the end of that particular episode, the person who sent that incident will get a chance to appear on the show and get to talk little more about it. This will be not only give a chance to the viewer to get the sense of complete engagement, it will also make the story extremely relative to the audiences.”

Kapoor further added, “We have to attract such stories from various platforms and therefore the partnership with Twitter became a very obvious choice because it is very easy for twitterti to tweet the story and same could be evaluated by us.”   

The channel is following a robust marketing strategy for Khidki. Sab TV is going all out to aggressively promote the show and invite stories through innovative marketing.

Using a unique concept, the channel is conducting marketing activation programs in the Rajdhani Express and the Shatabdi Express and some long distance trains to engage with family commuters and invite stories.  Further, window-structured ‘Khidki’ outdoor innovations have been installed to generate a buzz around the initiative. These are in addition to the traditional media mix which includes television, print, radio and outdoor. “Besides our partnership with Twitter for #TweetAFunnyStory, we are collaborating with multiple digital platforms to generate stories,” revealed Kapoor.

Twitter is complementary to the full experience of viewing a TV channel today, with each tweet being an opportunity for channels to strengthen relationships with their audiences. Twitter India continues to build strategic partnerships with broadcasters helping them amplify their message, drive more viewers and generate more user engagement with their content on the platform

On the partnership between the channel and Twitter India, Twitter India TV partnership head Viral Jani said, “We are coming together and inviting stories from the platform to give consumers a platform. We amplify their effort on our platform and with this initiative we want to tell to the world that it is a great example how you can use Twitter to reach out to your consumer. There is no deal per se, but it's a partnership which can be mutually beneficial and also beneficial for our consumers.  Sab TV is not only engaging with our users, but also giving them an opportunity to be a part of a TV show. It is just a first step in the long term relationship with Sab TV. We will be in partnership with Sab TV for more events that it is planning to launch in few months, this is just a beginning.”  

With television being one of the largest conversation generators on the platform, Twitter aims to become the second screen to TV in India engaging audiences in real-time with the best of television content. “Twitter has always been a second screen app for TV viewers, globally and as well as in India. People watch shows on television and tweet about those shows on Twitter. They love to engage with the shows, channels and celebrities who are the part of the television series. They are interested in behind the scenes, pictures, videos, and they love to do interactions, be it for a reality television show or a new show. Twitter is like a unique platform where all of them can interact with each other. Considering this, there was a hunger from the users and the TV partners, and we believe that it's a great thing for us and for them,” concluded Jani.



 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/voot.jpg?itok=LdRknXWL
Viacom18 drives digital first strategy by launching COLORS Telugu on VOOT

MUMBAI: India’s second largest advertising led Video on Demand platform VOOT is all set for its Telugu market foray with the launch of COLORS Telugu on VOOT. Leveraging the 80 million plus  Telugu speaking audience opportunity, Colors Telugu on VOOT marks Viacom18’s continued focus on its strategic...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Chrome_800.jpg?itok=w-8hdE6v
English news genre only top gainer in Chrome DM week 37

In week 37 of Chrome Data Analytics and Media data English news genre was the only top gainer. The genre grew by 0.57 per cent. In this genre, Republic TV channel gained the highest OTS with 98.8 per cent in 6 metros markets.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/18/Nitin-Bawankule.jpg?itok=ScoQZZK8
Star India appoints Nitin Bawankule as head of ad sales

Google country director – India Nitin Bawankule will be joining Star India as head of ad sales from October. Bawankule has around 25 years of experience combining digital, IT, telecom and consumer electronic space

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/rugby.jpg?itok=UL0lcAk6
Rugby fans in India will enjoy extensive broadcast coverage of Rugby World Cup 2019

MUMBAI: Sony Pictures Networks India Private Limited (SPN) has acquired the exclusive media rights for Rugby World Cup 2019 from the Rugby World Cup Limited (RWCL). The tournament will be held in Japan from 20th September to 2nd November 2019 and telecast in India live and exclusive on the SONY TEN...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/kabir.jpg?itok=nempSOIL
Action-packed blockbuster ‘Kabir Singh’ to make its World Television Premiere this September on Sony MAX

MUMBAI: A heartbreak can impact anyone and leave a mark that could live on forever. Kabir Singh is a fine example of a heartbreak gone wrong. Gearing up to be Sony MAX’s World Television Premiere, Kabir Singh, Bollywood’s biggest blockbuster of the year will premiere on Sony MAX on 29th September...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/zee_1.jpg?itok=bXMN3jOQ
Witness the cut-throat rivalry between two media houses with the BBC First drama ‘Press’

MUMBAI: A story of two media companies conflicting about whether news is entertainment or the path to seek out truth, Press is a drama series about by-the-book journalists and journalism; the atmosphere promises to be electrifying. It is an immersive story that gives you an exclusive peak behind...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/blanck.jpg?itok=zQNvH5oX
A gripping mission is all set to unravel with the World Television Premiere of ‘Blank’ on 21st September at 8 pm on &pictures

MUMBAI: 24 bombs, one heart stopping mission, will the city survive? Get ready for an action-packed roller coaster ride this Saturday Night with the World Television Premiere of Blank on 21st September at 8 pm only on &pictures – Naye India ka Blockbuster Movie Channel. This edge of the seat...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/zee_0.jpg?itok=zXw_cDSh
Zee Telugu’s Zee Heroes – Episode 7, ‘Hide & Seek’ Stunt

MUMBAI: Action-packed reality show, Zee Heroes is set for another exciting week. With the tasks in the competition getting tougher, the ability and courage of the contestants get further challenged at every stage. An amalgamation of thrill, adventure, courage, reality, entertainment and a whole lot...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/17/india.jpg?itok=zQD6ezyk
India’s biggest youth fest ‘India Today Mind Rocks 2019’ is back

MUMBAI: India Today Mind Rocks, the country’s biggest youth summit returns with élan, providing a unique opportunity for students and young professionals to interact with their idols--real achievers who have struggled and overcome odds, and today are acknowledged leaders in their fields.  The day-...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories