Television

TV meets digital; Sab TV ties up with Twitter

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/25/SAB-TV.jpg?itok=hjeBLh0w

MUMBAI: Gone are the days when the social media platform Twitter was just for a casual chit chat, it is now an important tool for mainstream media. Breaking the stereotype trend, Sab TV staying true to its brand belief of ‘Differentiation through Innovation’, brings to its audience yet another unique concept- Khidki.  The channel in partnership with television producer JD Majethia and Bollywood director Umesh Shukla has called in for entries i.e. stories from the common man through Twitter - #TweetAFunnyStory.

The brief is that entries should encompass unique yet funny stories that one has experienced in life, something that holds a special place in one’s memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.

Sab TV will give an opportunity to millions of families to tell their funny stories to the world. The viewers can submit their entries on Twitter or email them to humarifunnykahani@setindia.com. The most interesting and entertaining story will be told on-screen and the family will also get a chance to be a part of the series as the story heads towards the climax.

Until now, the channel has received around 4,000 stories.  The show Khidki will be a half-hour weekday show. Though the channel has not finalized the date as yet, it is planning to launch the show post IPL.

Speaking with Indiantelevision.com, Sab TV senior EVP and business head Anooj Kapoor said, “The show will be based on real life stories. So we are asking them to send their stories and incidents to us which we shall develop into an episode. At the end of that particular episode, the person who sent that incident will get a chance to appear on the show and get to talk little more about it. This will be not only give a chance to the viewer to get the sense of complete engagement, it will also make the story extremely relative to the audiences.”

Kapoor further added, “We have to attract such stories from various platforms and therefore the partnership with Twitter became a very obvious choice because it is very easy for twitterti to tweet the story and same could be evaluated by us.”   

The channel is following a robust marketing strategy for Khidki. Sab TV is going all out to aggressively promote the show and invite stories through innovative marketing.

Using a unique concept, the channel is conducting marketing activation programs in the Rajdhani Express and the Shatabdi Express and some long distance trains to engage with family commuters and invite stories.  Further, window-structured ‘Khidki’ outdoor innovations have been installed to generate a buzz around the initiative. These are in addition to the traditional media mix which includes television, print, radio and outdoor. “Besides our partnership with Twitter for #TweetAFunnyStory, we are collaborating with multiple digital platforms to generate stories,” revealed Kapoor.

Twitter is complementary to the full experience of viewing a TV channel today, with each tweet being an opportunity for channels to strengthen relationships with their audiences. Twitter India continues to build strategic partnerships with broadcasters helping them amplify their message, drive more viewers and generate more user engagement with their content on the platform

On the partnership between the channel and Twitter India, Twitter India TV partnership head Viral Jani said, “We are coming together and inviting stories from the platform to give consumers a platform. We amplify their effort on our platform and with this initiative we want to tell to the world that it is a great example how you can use Twitter to reach out to your consumer. There is no deal per se, but it's a partnership which can be mutually beneficial and also beneficial for our consumers.  Sab TV is not only engaging with our users, but also giving them an opportunity to be a part of a TV show. It is just a first step in the long term relationship with Sab TV. We will be in partnership with Sab TV for more events that it is planning to launch in few months, this is just a beginning.”  

With television being one of the largest conversation generators on the platform, Twitter aims to become the second screen to TV in India engaging audiences in real-time with the best of television content. “Twitter has always been a second screen app for TV viewers, globally and as well as in India. People watch shows on television and tweet about those shows on Twitter. They love to engage with the shows, channels and celebrities who are the part of the television series. They are interested in behind the scenes, pictures, videos, and they love to do interactions, be it for a reality television show or a new show. Twitter is like a unique platform where all of them can interact with each other. Considering this, there was a hunger from the users and the TV partners, and we believe that it's a great thing for us and for them,” concluded Jani.



 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/AXN.jpg?itok=XfwkvYPL
SPN English Cluster celebrates World Book Day

“That’s the thing about books, they let you travel without moving your feet.” – Jhumpa Lahiri

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/22/ekladki.jpg?itok=B9yZexse
Witness an unconventional love story with ‘Ek Ladki Ko Dekha Toh Aisa Laga’ only on Sony MAX

With a fresh take on contemporary romance, ‘Ek Ladki Ko Dekha Toh Aisa Laga’ broke away from the conventional clichéd love stories portrayed in Bollywood

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/republic.jpg?itok=pallBo7p
Republic TV back on top as most watched English news channel

In week 5 of 2019 (Saturday, 26 January 2019 to Friday, 1 February 2019), the last week that Broadcast Audience Research Council of India (BARC) had published data on its website before the implementation of the new tariff regime, pubcaster Doordarshan’s English News channel DD India had sprung a...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/starspoerts1.jpg?itok=AYOwrjtU
BARC week 15: Star Sports 1 Hindi rides on IPL high to lead across genre viewership

It is the third week since the commencement of India’s richest league and for the second week in a row Star Sports 1 Hindi led viewership ratings as per Broadcast Audience Research Council of India (BARC) weekly ratings for the top 10 channels across genre in week 15 of 2019 ().

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/chaneels.jpg?itok=74KE-z4R
Nepal’s ad-free foreign channel proposal worries Indian broadcasters

A bill proposed by Nepal which says that foreign broadcasters should be made to air their channels without advertisements has got Indian players worried, according to a Hindu Business Line report.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=Eo9CC0e9
Lalitha Jewellery is top brand in BARC week 15 data

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All,...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/kannada.jpg?itok=gtce6vjD
Launch of Zee Kannada’s Weekend with Ramesh Season 4

Zee Kannada, a leading General Entertainment Channel in Karnataka, has never failed to regale its viewers by its unique content.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/zee.jpg?itok=9Al8LHQ2
Zee dominates Bangla, Kannada segment in BARC week 15

In the Bengali language market, Zee Bangla stood as the leader in BARC data week 15. Oscar Movies Bhojpuri garnered fifth position in the Bhojpuri market.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/18/discovery.jpg?itok=WGXlMjdq
Discovery channel follows path to the moon of Israeli team in a one-hour exclusive ‘Return to the Moon: Seconds to Arrival’ premiering Monday April 22 at 10 pm

Since the dawn of the Space Age only three countries have landed a craft on the moon, the U.S., Soviet Union and China.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories