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&TV hops on to StarHub platform in Singapore

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MUMBAI: Zee Entertainment Enterprises’ newest Hindi general entertainment channel (GEC) &TV will launch on Singapore’s StarHub platform.

From 16 September onwards, &TV will be available on StarHub TV’s Channel 165. To enable customers to view the channel on-the-go and across multiple devices, &TV will also be made available on StarHub Go, StarHub’s online streaming service.

At launch, viewers will be able to catch content such as Agent Raghav – Crime Branch, a fast paced crime-mystery thriller;Bhabi Ji Ghar Par Hai!, a comedy television series, Deal or No Deal, a game-show that revolves around the opening of a set of numbered briefcases and Gangaa, an inspiring story of a child widow.

“Zee Entertainment is one of India’s top entertainment companies, so  we are delighted to introduce &TV to our viewers, adding yet another quality Zee channel into our Hindi lineup. We are confident that &TV will be a breath of fresh air and delight our viewers with its exciting and contemporary content,” said StarHub head of media business unit Lee Soo Hui.

Zee TV senior vice president - international business Tripta Singh added, “&TV focuses on young and edgy story-telling that preserves traditional Indian values at the same time. We are certain that the programme line-up of &TV will be welcomed by Indian viewers in Singapore. The launch of &TV takes the number of Zee channels on StarHub TV to six, augmenting our leadership in the Indian entertainment industry.”

 

To enable customers to sample the channel, &TV will be available for a month-long free preview from 9 am on 16 September to 12 pm on 16 October via StarHub TV and StarHub Go. Additionally, StarHub TV customers can subscribe to &TV as an a la carte channel at $8.56 (including GST) per month through Instant Buy via the blue button on their remote control, or sign up for Manoranjan Pack at a monthly subscription of $25.90. Both the subscribers of &TV and Manoranjan Pack will be able to view this channel via StarHub Go.

 

Manoranjan Pack comprises seven other Indian channels such as Zee TV, Zee TV HD, Zee News, Colors, Life OK, SET Asia and Star Plus.

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