Report on Shemaroo

&TV brings slice-of-life story 'Aur Bhai Kya Chal Raha Hai?'

The show is produced by Amjad Hussain Sheikh of Shade Productions.

MUMBAI: Small talk or conversation starters, as we call it, is a customary way to connect with people or to know about the happenings in their lives. One such conversation starter used every day by most Indians when they meet a friend, neighbour, family, or acquaintance is Aur Bhai Kya Chal Raha Hai. Echoing this culture in a light-hearted narrative is the slice-of-life story of the two families – the Mishras and the Mirzas – in & TV's brand-new show, Aur Bhai Kya Chal Raha Hai

Produced by Amjad Hussain Sheikh of Shade Productions, the show will feature local talents in the lead, with Akansha Sharma as Sakina Mirza, Farhana Parveen as Shanti Mishra, Pawan Singh as Zafar Ali Mirza, and Amrish Bobby as Ramesh Prasad Mishra. Aur Bhai Kya Chal Raha? Hai will premiere on 30 March 2021, at 9:30 pm on &TV, airing every Monday to Friday.

The new property will bring to the fore Lucknowi culture, with &TV setting a new benchmark in television entertainment with homegrown content, local talent, and production capabilities. Set against the backdrop of the city of nawabs, the show will give a glimpse of situational comedy that ensues when two culturally opposite families are forced to share a roof, manoeuvre day-to-day concerns of small-town-living and highly competitive wives. The show captures the long-standing Ganga-Jamuni tehzeeb of Lucknow through the two families – the Mishras and the Mirzas, cohabiting in an old nawabi haveli. Each wishing to own the haveli and not share it with the other leads to constant bickering and amusing scuffles around everyday issues and incidents.

Portraying the harmless jealousy between the neighbouring wives, Shanti and Sakina, and their henpecked husbands – Ram Chandra Mishra and Zafar Ali Mirza, the show will take the viewers through an entertaining and engaging story revolving around these two families who are 'Acche Waqt Ke Sabse Bade Dushman Aur Bure Waqt Ke Sabse Acche Dost.' In all this, will be a neighbourhood WhatsApp group titled Aur Bhai Kya Chal Raha Hai run by the local political leader's domestic help, keeping the Mishra-Mirza housewives up-to-date with all the latest and juicy happenings and gossips in their mohalla and using every piece of information to outdo each other.

&TV business head Vishnu Shankar said, “&TV has always been successful in presenting culturally rich, relatable, and enjoyable content to its viewers. Whether it is Bhabiji Ghar Par Hai or Happu Ki Ultan Paltan, the audience has showered their love in appreciation for these shows. So far, we have been showcasing various stories which are based in MP and UP but are shot in Mumbai. Today we are proud to present to you a completely Lucknow based show, Aur Bhai Kya Chal Raha Hai?, which is shot entirely in Lucknow with local talent and production unit. We hope to receive the same love and support from our audience for our latest content offering.”

Shade Productions producer Amjad Hussain Sheikh shared, "There have been several stories on television and movies depicting Indian culture. However, for the first time, we have a locally sourced story, written and produced with complete local talents, including the entire team of production and actors, shot in Lucknow city's local locations, capturing its culture's true essence and way of life. We are confident that the story will resonate with the audience on various levels – be its relatable characters of neighbouring couples, their constant squabbles, the Ganga-Jamuni tehzeeb, the everyday commoner's issues, so on and so forth. It is an ambitious project with an equally ambitious dream team. We are quite excited about it and looking forward to the audience's appreciation and acceptance."

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