TSBI Bharat gets social media mandate for ZEE Punjabi, ZEE Biskope

Accounts were won post a multi-agency pitch

MUMBAI: Full service digital agency The Small Big Idea has added two leading regional-focussed brands, ZEE Punjabi and ZEE Biskope, to its growing list of clientele.

ZEE Punjabi and ZEEBiskope will be serviced under The Small Big Idea’s TSBI Bharat with an aim to address the exponentially growing regional audience. Considering the lockdown and with increasing the number of people turning to television to consume content, The Small Big Idea will increase the channels' presence and engagement with viewers as immediate focus.

While ZEE Punjabi is a Punjabi GEC, ZEE Biskope is a Bhojpuri movie channel, both being market leaders in their respective regions. The wins were followed by a multi-agency pitch.

With ZEE Punjabi’s brand promise ‘Jazba Kar Vakhon Da’ and ZEE Biskope’s  ‘Aatho Peheriya Loota Leheriya’, TSBI Bharat will engage with the digital community to create brand awareness. As per the mandate, the agency will lend support to draw attention about the channels by managing their social media presence. TSBI Bharat will work closely with both channels to establish a stronger audience connect and drive better outcomes by crafting their regional strategy.

Prathyusha Agarwal, chief consumer officer, ZEE Domestic Broadcast Business, said: “We are happy to partner with TheSmallBigIdea as the social media agency for two of our successful regional channels, ZEE Punjabi & ZEE Biskope. We believe that while the consumers of regional content may not be massively different, a strong understanding of the cultural nuances and habits brings a lot of value in the marketing promise. We are looking at building a strong regional community in these markets with The Small Big Idea’s regional offering TSBI Bharat. The Small Big Idea as a part of their Bharat strategy has hired regional digital champions. With their understanding of the digital space and the added relevance brought in by the regional champions, we believe that our social agenda is in safe hands.”

Harikrishnan Pillai, CEO-co-founder, The Small Big Idea, said: “TSBI Bharat is an attitude, it’s not a mere linguistic play. We are serious about helping brands speak to regional subsets in this large pot-pourri called India. We believe that in the brand’s journey to be contextual, language, local insights, platform preference, political orientation, religious context amongst other things become very crucial. Communication experts who understand this, enable brands to perform better and grow faster. I think we have found great partners in ZEE Biskope and  ZEE Punjabi who understand the importance of being contextual. We are working closely with the respective teams to build and develop the channels are brand leaders in their respective markets.”

Focussed on communicating with regional audiences in their native language, TSBI Bharat operates as a full service digital-first agency with a service roster that includes Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening &Online Reputation Management services, Augmented & Virtual Reality amongst other ancillary marketing services. TSBI Bharat is driven to communicate with its audience through a strong specialized regional and culturally oriented team.

Follow Tellychakkar for the consumer facing news & entertainment

Latest Reads
HUL’s Profit for Q2 2020 grew by 8.7%

HUL, the major FMCG major and a leading advertiser, has reported a profit of Rs 2,009 crore in the quarter ended September 2020, against the Rs 1848 crore in the same period last year recording a growth of 8.7 per cent. It was further reported that the overall sales grew by 16 per cent during the...

MAM Marketing Brands
#ForgetCondoms as Durex launches India’s thinnest condoms ‘Invisible’

NEW DELHI: Durex has launched India’s thinnest condom ‘Invisible’. Through this product, Durex aims to encourage usage of condoms by addressing the number one reason people avoid putting them on: that it hinders intimacy between the couples.

MAM Marketing MAM
Vishal Rupani set to move on from mCanvas, Affinity

Mumbai: mCanvas co-founder and CEO and Affinity Global VP Vishal Rupani is all set to move on from his current roles. When asked about his next move Rupani said, “He is taking a break.” An ace digital marketer, Rupani has over 17 years of experience. He started his career with Skenzo in the...

MAM Marketing MAM
#MeToo: Taproot Dentsu & iDiva pay ode to the movement

NEW DELHI: What started as an  exposé on the predatory behaviour of Hollywood film mogul Harvey Weinstein became a global movement as women took to social media to share their experiences of being sexually harassed with the hashtag 'Me Too'. The movement took the world by storm, with the hashtag...

MAM Marketing MAM
Pubnation: How print industry plans to monetise post-Covid

NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement. However, with other industries gradually reviving and the festive season opening the door...

MAM Print
Kabir Ahmed Shakir replaces Pratibha K Advani as CFO at Tata Communications

Mumbai: Tata Communications, a global digital ecosystem enabler, has appointed Kabir Ahmed Shakir as its chief financial officer. Kabir will join on October 21st, 2020 and will be responsible for the strategic financial management of the company, including investor relations.

MAM Marketing Brands
Menstrual leaves don’t impact employability of beneficiaries: Gozoop’s CHO Bansi Raja

NEW DELHI: The taboos associated with menstruation are many and varied. Perhaps it is because of this that the concept of menstrual leave has triggered a debate on whether it is progressive, mere tokenism, or a way to perpetuate discrimination. While many are in favour of ‘period leaves’, believing...

MAM Marketing MAM
Mathrubhumi Group elevates Naveen Sreenivasan to head media solutions TRD

Kochi: Mathrubhumi elevates Naveen Sreenivisan as head media solutions TRD. In his new role, Naveen will be responsible for the management of sales and marketing functions of Mathrubhumi News Television Channel, Kappa TV, Club FM, and Mathrubhumi Digital.

MAM Print
ASCI announces Covid-2019 advertising advisory

MUMBAI: The Advertising Standards Council of India (ASCI) has directed brands to ensure that their adverts do not proliferate unsubstantiated claims related to Covid2019 that mislead and misinform the people. The self-regulatory industry body has issued a new set of guidelines on Covid2019-related...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required