Television

This world no tobacco day, MTV and MTV Beats say: It's time to quit!

A hard-hitting yet a quirky message for all tobacco users

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/29/ciggreate.jpg?itok=1K80hGAF

MUMBAI: This World No Tobacco Day, MTV and MTV Beats bring a hard-hitting yet a quirky message for all the tobacco users echoing loud and clear – It’s time to quit!

“Smoking and consumption of tobacco is injurious to health”. From cigarette packs to movie screens to social media, no statutory warning has been nailed into our psyche more than this one. But despite the deluge of advisories and cautionary messages, the rise in tobacco usage continues to be a grave concern world over, especially amongst the youth. The upshots of this addiction is unnerving, with dhue ka challa bringing us close to ashes within a snap of our fingers! If it isn’t too late already, this menace should stop now.

https://www.facebook.com/mtvindia/videos/2913704145417723/

https://twitter.com/MTVIndia/status/1266266016436252681?s=19

https://www.instagram.com/p/CAw0uJihqcQ/?igshid=zr1ysi8b66yx

MTV’s brand film shows a guy who is trying to quit and is having the last cigarette of his life. In this special moment, he has his friend’s support who motivates to get through this hurdle. Not only that, his last cigarette joins him in this overwhelming moment and says, “Dhuaa mein yaad rakhna”. Not able to hold his emotions any longer, the guy keeps up to the promise and burns out his last cigarette. With a tinge of comedy, MTV puts it out, spot-on that, “Cigarettes are Lame. Quit.”

Based on the conversations on social media, MTV Beats will create innovative beats around the same and add a voice to the messages that will be released on World No Tobacco Day. The campaign will musically package people’s emotions towards the consumption of Tobacco, in partnership with rap-sensation Shloka to spread a common cautionary message in an uncommon way. The video will address the danger smokers are putting theirs and other’s life through.

So, wake up before it is too late and say, Tobacco is Lame, with MTV and MTV Beats!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/kerala.jpg?itok=RQ-tbiC4
Mathrubhumi Innovative Reporting on International day of Sign Language

On the occasion of International day of Sign Language, Kerala's formidable media group, Mathrubhumi, took two thoughtful and empathetic initiatives to turn the spotlight on the topic. The leading story on the front page of the newspaper was delivered in a very surprising manner, through sign...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/sunil.jpg?itok=Vygxckg0
BARC announces intent to initiate ‘one video view' measurement

MUMBAI: Media planners and buyers and marketers have repeatedly expressed their desire to have a way of tracking how much video is being watched, on TV, on the mobile handset and on OTTs as linear or video on demand. BARC India CEO Sunil Lulla says the monitoring agency may have a solution by 2021.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/bharta.jpg?itok=vWXcJJM-
Meet the Mentors, our leaders of global Bharat on TV9 Bharatvarsh

At a time when India has been hit hardest among emerging economies, our entrepreneurs have stood strong in the face of economic headwinds. With the economy facing its toughest challenge in a century, TV9 Network in association with technology major SAP India brings to its viewers the leaders of...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/madhvan_0.jpg?itok=Ht5ghN1o
IBF appointes Star & Disney India’s K. Madhavan as president

Mumbai: At the twenty-first annual general meeting (AGM) of the Indian Broadcasting Foundation (IBF), held on September 25, 2020, the IBF Board has elected Star & Disney India’s MD K. Madhavan as the foundation’s new president. Madhavan will succeed NP Singh, India MD and CEO, Sony Pictures...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/madhvan.jpg?itok=aoj-p9PH
Disney Star India’s K Madhvan & the IBF presidency

MUMBAI: Sony Pictures India MD & CEO NP Singh has handed over the baton of president of the Indian Broadcasting Foundation (IBF) to Star and Disney India MD & president K Madhavan during its most challenging phase. The broadcasting industry – like many other industries – is going through...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/zeetv.jpg?itok=wd1hldSk
"What is the big October surprise Zee TV plans to unveil on 28th September?”

Creating an exciting flutter on social media, Zee TV stars have been recently spotted posting pictures and videos with a surprise package they have received from the channel. With the picture of a train on the lid that calls itself the #ZeeTVkiEntertainmentExpress, a scroll inside the hamper urges...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/spn.jpg?itok=4mEPH9PT
Sony Pictures Networks India features in list of India's best workplaces for 2020

MUMBAI: Cementing its stature as an 'Employer of Choice', Sony Pictures Networks India (SPN) has been featured amongst the top 50 in India's best workplaces for women 2020 by Great Place to Work Institute. This is the third accolade for the conglomerate, earlier in June 2020 they were honoured with...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/inter.jpg?itok=d0iVqyO0
IFFI Goa pushed forward to early 2021

MUMBAI: The fifty first edition of the International Film Festival of India (IFFI) which was to be held from 20-28 November in Goa was looking iffy thanks to the unabated spread the SARS COV2 virus in India. Today, any doubts about it were put to rest: the directorate of film festivals which comes...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/big_0.jpg?itok=zzjoxpMQ
Salman Khan returns as super host of Bigg Boss 14

Tables will turn as the most challenging year will now be challenged. Bogged down by the lockdown, shackled in chains of monotony and boredom, 2020 has been a year that laid complete waste to our best-made plans.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required