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Star Vijay TV strengthens its weekday programming with two non-fiction shows

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MUMBAI: Star India’s Tamil general entertainment channel Vijay TV is all set to strengthen its nonfiction programming with two new shows.

The upcoming stunt-reality show Achcham Thavir is all set to go live on Vijay TV from 2 June. The show will be aired at the 7pm time slot from Thursday - Sunday. The shows involves small screen celebrities taking part in reality shows and performing extraordinary and thrilling tasks. The show has Tamil female film and television actor Divya Dharshini as the anchor.

Another show, that the channel has launched on 30 May was Neengalum Vellalam Oru Kodi Tamil version of KBC which is aired at the 7pm time slot.

"A Star Studded line up lead by the Stylish Arvind Swamy to host the popular KBC Tamil and film celebrities doing daredevilry , the Tamil TV audience is sure to get enough and more of their Daily entertainment . What better way than to Start the Week and the Season with KBC and Arvind Swamy who's on a phenomenal comeback in the entertainment Industry and is already a chartbuster. This is just the beginning of Bigger things to come, " Star Vijay TV programming head Pradeep Milroy Peter.

Talking to Indiantelevision.com, Star Vijay TV general manager K Sriram said, "Daily soaps dominate Tamil Television's weekday's prime slots and the canvas for most soaps barring the Vijay TV Soaps have remained the same for years now . Star Vijay took a leap when is begun to telecast non fictional programs during weekday's prime slots. Neengalum Vellalam Oru Kodi and Achcham Thavir will multiply this genre offering on Prime time many fold . People want to move away from one dimensional Product offerings.”

Competition based reality shows provides opportunity to people to showcase their talent. Whereas Factual entertainment shows is a genre of non-fiction television programming that documents actual events and people. Popular shows such as Kaun Banega Crorepati, Bigg Boss and Khatron Ke Khiladi are also part of this kind of programming.
Star Vijay television is one of the channels which brought the concept of reality shows into Tamil television industry and it was successful too. Shows like Jodi No 1 and Super Singer has touched record breaking numbers in television rating points in Tamil Nadu. Super Singer had many seasons but it still tops the list.
Produced by Big Synergy, Neengalum Vellalam Oru Kodi has roped in Amazon.in as the entitlement sponsor title. The show is powered by Idea 4G and Arun Excello, co-presented Chennais Amirtha, VBJ Chennai and Chennai silks. The show will be hosted by star celebrity the suave and handsome, Aravind Swamy.

Speaking about the marketing planning, Star Vijay TV marketing & strategics planning SVP, R. Balachandran said, " The Channel in the new measurement environment understands the need to cut across audiences across cities and towns as today the Viewer residing in smaller towns dictate the Viewership charts. The two properties are potential blockbusters as far as audience traction across Popstrata is concerned. An extensive and innovative marketing plan would ensure that Vijay TV surges ahead further in the cluttered and aggressive Tamil GEC and more importantly the launches are an assurance that the brand Vijay will always remain a forerunner in providing unique and alternate entertainment.”

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