Television
Report on Hindi News Viewership

Star’s ‘Aaj Ki Raat Hai Zindagi’ set to air from 18 October

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MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus is all set to launch its new show Aaj Ki Raat Hai Zindagi(AKRHZ) with Amitabh Bachchan as the host on 18 October. The show will be aired on Sundays at 8 pm.

AKRHZ will replace the channel's reality show Dance+, which is set to conclude on 11 October.

On Sundays at 8 pm, Star Plus' AKRHZ will be pitted against the following programmes across other Hindi GECs: While Colors' airs The Anupam Kher Show - Kucch Bhi Ho Sakta Hai in the 8 pm slot on Sundays, Zee TV airs Hindi movies from 7.30 pm onwards. On the other hand, Star's other Hindi GEC Life OK airs Dafa 420, Sab airs Police Factory, &TV airs the game show Deal or No Deal hosted by Ronit Roy, and Sony Entertainment Television airs Deva Shree Ganesha.

Bachchan, who has been seen in an effervescent avatar in various promos of the show, is excited about this new show, to say the least. The veteran actor, who will soon be celebrating his 73rd birthday on 11 October, took to Facebook to say, “And now really close to the making of 'AKRHZ' .. its always an intense and tense moment .. but one carries on regardless .. work needs to be done .. so one does ..”

Star Plus has roped in Maruti Suzuki as the presenting sponsor and Cadbury Dairy Milk as the powered by sponsor for AKRHZ.

With AKRHZ, which is an adaptation of British series Tonight’s The Night, Star Plus and Bachchan come together again after a span of 15 years. Their maiden tryst together in the television space was with Kaun Banega Crorepati in the year 2000. Post that the actor hosted the same game show on Sony Entertainment Television (SET). His most recent stint on television was last year, when he was seen on SET’s psychological thriller miniseries titled Yudh.

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