Television

Star Plus to air film on women empowerment on 29 August

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/08/21/tv%20gec2.jpg?itok=qZIBUNIK

MUMBAI: With an aim to inspire a billion imaginations to empower girls, Star Plus will be airing a ground-breaking film titled Girl Rising – Woh Padhegi, Woh Udegi by Academy Award nominee Richard E. Robbins.

The movie will be telecast for the first time in India on 29 August. Girl Rising – Woh Padhegi, Woh Udegi narrates the stories of eight girls across - from Afghanistan, Egypt, Ethiopia, Haiti, India, Nepal, Peru and Sierra Leone – and their fight to overcome impossible odds to realise their dreams.

Actresses Priyanka Chopra and Freida Pinto are also producers and ambassadors for Girl Rising.

Star India CEO Uday Shankar said, “Star Plus has constantly worked to redefine the role of television as an agent of social change. Our aspirational content has especially resonated with the women of this country and has influenced their changing role in society. On this Raksha Bandhan, Star Plus will be presenting Girl Rising – Woh Padegi, Woh Udegi. We believe that the happiness of a nation depends on how we treat our daughters.”    

Union Minister of Women and Child Development Maneka Gandhi added, “I am very happy about the collaboration between the Ministry’s ‘Beti Bachao Beti Padhao’ campaign and girl rising. The child sex ratio in India is a matter of concern for all of us. Time has come to initiate more interventions and consolidate our efforts to secure the future of our girls. Prime Minister Narendra Modi has chosen the auspicious occasion of Raksha Bandhan to broadcast the film asking families to not only protect the daughters but to also promote their education.”

Chopra said, “Woh Padegi, Woh Udegi  it’s what I’ve truly believed in and it’s a motto shared by every one of the amazing women who have joined me on this journey for Girl Rising.”

“We are also very humbled and thankful to have the support of the PM and the remarkable Beti Bachao, Beti Padhao campaign. Together, I know we can all make a difference in getting closer to our objective of ensuring that all girls get through secondary school. Every girl has the right to education and the more girls we educate the more our country stands to gain,” she added.   

Pinto said, “There couldn't be a more appropriate day to bring to every Indian a movement that is so crucial in changing the way we perceive the role of girls and raise our boys in our country.”

U.S. Agency for International Development (USAID) acting administrator Ambassador Alfonso E. Lenhardt said, “Every day, girls are changing the world. An educated girl has a positive ripple effect on her health, family, community and society as a whole. That is why USAID is committed to girl's education in India and around the world. This exciting partnership reflects a new model for development--a powerful collaboration of governments, the private sector, civil society and media lending their voices, talents and resources to promote a more inclusive and prosperous India by educating and empowering girls.”

The Hindi version of the two-hour film features actors like Chopra, Pinto, Nandita Das, Madhuri Dixit, Sushmita Sen, Alia Bhatt, Parineeti Chopra and Kareena Kapoor and has voice narration by Amitabh Bachchan.

The campaign is powered through partnerships that include USAID, HP, Intel, Star TV, and Ministry of Women and Child Development’s Beti Bachao, Beti Padhao Abhiyan.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/15.jpg?itok=EryxtPo4
Colors Tamil is all set for the world television premiere of RK Nagar

Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of "RK Nagar" on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/14.jpg?itok=SKlMlYyR
Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture

News broadcaster Zee Media on Friday said its chief executive officer Sudhir Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/13.jpg?itok=SqQMuk0p
TCH 2022: Language no barrier to consume South content, only quality

Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/11_1.jpg?itok=kc77oJY9
TCH 2022: How can Indian content woo the world?

Indian cinema and entertainment has been gradually gaining a share in the global market, with audiences around the world being more receptive to Indian content now than they have been in the past. Spurred, no doubt, in part due to the increased accessibility of the content on online streaming...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/9.jpg?itok=XVcSQ_zd
NDTV elevates Parimal Dutta to senior vice president

Mumbai: NDTV has elevated Parimal Dutta as senior vice president. He has been associated with the company for over 11 years. He leads the brand solutions team at the news broadcaster. During his career spanning 23 years, Dutta has been associated with The Times of India, Star India, CNBC and...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/8.jpg?itok=JGQSooK7
Colors Tamil to telecast new fiction show 'Pachakili' on 4 July

Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July.  Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/6.jpg?itok=618s5_6g
Cosmos-Maya to invest $50 mn to expand into Europe and North America

Mumbai: Indian animation company, Cosmos-Maya, is planning global expansion and aims to grow five fold in the next three years. The company has drawn up a blueprint to scale up in new geographies with an investment in the range of $50 million, expanding in the Europe Union and establishing a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/1.jpg?itok=8OA2PR7o
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/006.jpg?itok=92tBSql2
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership