Television

×

×

Star Plus Dopahar launched with original, diverse and differentiated content

MUMBAI: Star Plus has announced Star Plus Dopahar, an afternoon time-band (12:30 to 3 pm) on television, with a spectrum of original, diverse and differentiated content.

In a category with fierce competition, Star Plus, as the leader, has always anchored change by redefining the rules of the game. The commitment of the brand to continuously reinvent by bringing cutting-edge, differentiated content keeping the viewer as the core focus, has ensured it is always at its numero uno position.

The channel is set to disrupt the grammar of the category yet again with the launch of a fresh viewership slot pioneering fresh, gripping, original content in afternoons with four shows in Star Plus Dopahar.

Star Plus GM Narayan Sundararaman said, "We, at Star Plus, are constantly striving to reframe and reinvent Hindi entertainment television. Our goal is to make compelling content available to the consumers across all parts of the day. There is a sizeable television viewing audience in the afternoon. At present, the options available to these viewers are repeat telecasts. Our aim is to present viewers with a spectrum of original content therein growing the entire category. The insight that has fuelled the proposition is a simple one: Afternoon is the only time of the day when the women of the house have a few moments to themselves. Today's women value her 'me time' and Star Plus is committed to engage her with original stories, specially created for her."

The myriad bouquet of content for this afternoon slot has the best storytellers in the country coming together -- Shashi and Sumeet Mittal, Sandip Sickand and Balaji Telefilms, Ved Raj, Dheeraj Sarna, Nandita Mehra and Bhairavai Raichura.

Star Plus president and head of content Gaurav Banerjee, "We believe it is compelling stories which will draw viewers to the shows in the afternoon. We have seen this with several breakaway hits in the past where we had observed viewership habits by offering cutting-edge and differentiated content. Our endeavour is to provide shows with varied storylines and different backgrounds that strike a chord with the viewers which they can relate to -- emotionally, so that they connect with the characters, thus truly becoming companions in 'dopahar'.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/pone.jpg?itok=PiPLuKsc
PhonePe goes live across over 1 million offline stores in Delhi-NCR

MUMBAI: PhonePe, India’s fastest growing payments platform today announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/cnbc.jpg?itok=pXhWBabk
CNBC-TV18 looks for the Environmental Superheroes; Collaborates with Afroz Shah Foundation for a cleanliness drive

MUMBAI: In a bid to contribute towards the betterment of the society, CNBC-TV18, a market leader in the English business news genre, undertook a noble initiative against marine pollution and litter in association with popular environmental activist - Afroz Shah and his foundation. The collaboration...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/epic.jpg?itok=EMSygWVT
Regiment Diaries Returns with Season 2 on EPIC Channel

MUMBAI: EPIC Channel, the country’s only India-centric Hindi language infotainment channel announced the second season for its marquee show ‘Regiment Diaries’. Season one of the TV series took viewers behind the heavily guarded gates of thirteen army regimental centers where soldiers – both serving...

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/VIvek.jpg?itok=pI-s2xOp
Romedy Now steps into a new avatar, undergoes a brand refresh

MUMBAI: Romedy Now, India’s No.1 English Entertainment channel has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/thomas.jpg?itok=IcUHmAfo
Thomas Cook India launches ‘Undiscovered Antarctica’ in association with National Geographic Expeditions

MUMBAI: Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, has launched ‘Undiscovered Antarctica’ a group tour package, in association with National Geographic Expeditions. Set to indulge India’s growing base of discerning travellers, the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/romedy.jpg?itok=Axokxon9
Romedy Now unveils its first original show The Love Laugh Live

MUMBAI: Romedy Now has unveiled a refreshed brand identity with the introduction of originals, new shows and movie premieres. The channel unveiled its refreshed identity with its first original show The Love Laugh Live Show.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/comedy.jpg?itok=50zFjVAI
The one where Comedy Central India celebrates the 25th anniversary of friends

MUMBAI: Marking the milestone 25th anniversary of Friends, Comedy Central India is creating an unforgettable fan experience to celebrate one of the most-watched show on television history. As Janice would say “Oh. My. God!”  It’s been a quarter of a century since we first watched Rachel enter...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/flix.jpg?itok=xk4ENhr1
What do you do, when you find a corpse roaming your corridors? Find out as &flix premieres The Possession of Hannah Grace

MUMBAI: Imagine if you are in a morgue working the night shift, you hear the door knock and you’re the only one on duty; creepy, right? &flix, the destination for the biggest Hollywood hits, brings you yet another nail-biting horror movie. Get ready to lose all control as the channel premiers...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/09/16/rpive.jpg?itok=38SDat-F
Discover your deepest fears as &PrivéHD premieres the coming-of-age story of Kayla in ‘Eighth Grade’

MUMBAI: Is virtual truly the new reality? Does your social following define who you really are? In the age of digital dominance, witness a coming-of-age story about an eighth grader who struggles with anxiety to make her presence felt. &PrivéHD is set to premiere the heart-warming tale of a...

Television TV Channels Factual

Sign up for our Newsletter

subscribe for latest stories