Television

Star Plus' 'AKRHZ' aims to infuse optimism in life with Amitabh Bachchan

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/10/10/unnamed_0.jpg?itok=J1CsUsn2

MUMBAI: Star Plus’ upcoming show Aaj Ki Raat Hai Zindagi is soon going to beam across television screens. The show will showcase Indian superstar Amitabh Bachchan in a pivotal role as he embarks upon a journey to celebrate life and aims to infuse optimism in people.

As was previously reported by Indiantelevision.com, the show will go on air from 18 October and will be aired on Sundays at 8 pm.

Aaj Ki Raat Hai Zindagi aims to inspire people to change their outlook, and cherish the good that life has to offer, apart from entertaining them of course.

Star India COO Sanjay Gupta said, “Entertainment when done with a sense of purpose can be a very powerful tool, one that can break the cynicism and bring about happiness. As a network, we have always strived to inspire a billion imaginations while working towards giving our audience something new and exciting. And with Aaj Ki Raat Hai Zindagi, we are happy to collaborate again with Amitabh Bachchan on a project, which is so special. Off late, an overexposure of negative news has impacted our perspective towards life, so the show is an attempt to bring back a sense of optimism.”

Sharing his views about the show, Bachchan said, ''The show is all about a celebration of life and people who have made a difference. I am working with Star after a gap of 15 years and wanted a project that befitted the legacy. Aaj Ki Raat Hai Zindagi is One such endeavour that will make you smile, dance, clap and go 'HuuHaa' with joy. Life Is all about living, loving and celebrating moments with pepole who put a smile on your face and it is celebration that matters most."

The channel has roped in Maruti Suzuki as the presenting sponsor and Cadbury Dairy Milk as the powered by sponsor.

Maruti Suzuki India marketing and sales executive director R S Kalsi said, “We at Maruti Suzuki always believe in making a difference to every Indian and our inspiration comes from one place – India’s hopes, dreams and aspirations. It’s a privilege to be associated with a show that shares the same belief. Our vision is to be the ‘Pride of India’ and Aaj Ki Raat Hai Zindagi celebrates the pride of the ordinary people who have contributed and made a difference to the society in some form or the other.”

“Cadbury Dairy Milk has always stood for triggering joy through unlocking relationships and this program is all about people who go beyond to bring joy to the lives of others. CDM stands for generosity, optimism and authenticity and we felt that the stories of AKRHZ mirror those very values- hence it seemed like a great,” added Mondelez India director Prashant Peres.

The show is based on the Tonight’s The Night format, which is owned and produced by BBC Worldwide.

The extensive marketing campaign by Star Plus before the launch of the show, has led to immense curiosity and discussions all over. The first teaser of the campaign received over one million views on Facebook in less than 20 hours, creating a new benchmark for TV shows.  The creative campaign has been conceived by O&M and produced by Bubble Wrap Films.

The punch line of the teasers, ‘Huuhaa’ got the nation talking about the show with #HuuHaa trending on social media. The entire campaign on social media has received over 400 million potential impressions till date creating a lot of positive buzz. This will be followed by a marketing blitz on television, radio, digital and outdoor.

HuuHaa to that!

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/hul.jpg?itok=I64gNkoD
HUL top advertiser in week 46: Barc

FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 (‘000s). Reckitt Benckiser (India) Ltd was second at 3462.72 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/star-plus.jpg?itok=LNOjGhK6
Star Plus regains top spot in week 46: Barc

Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to 19 November). The channel garnered weekly AMAs of 2726.35 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/77.jpg?itok=OllFX0Pz
Times Now, Mirror Now to air docu-series on formation of Bangladesh

Times Chronicles, the content studio from Times Network has launched "1971 Birth of a Nation," a documentary series on India post-independence. The seven-part docu-series will begin airing on 27 November on Times Now and Times Now World starting at 6 p.m and Mirror Now starting at 7:30 p.m.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/saurabh_sancheti.jpg?itok=p8K4kZ-z
Right time for the LCO ecosystem to reinvent itself: Jio Platforms' Saurabh Sancheti

Mumbai: Saurabh Sancheti, the young and dynamic CFO of Jio Platfroms, and one of Fortune India’s 40 under 40 has been instrumental in scripting the success story of Reliance’s Cable business post its acquisition of two largest cable TV and broadband companies in the country - Hathway Cable &...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/sony_sports.jpg?itok=7eDGuq5E
Sony Sports ropes in five sponsors for ‘The Ashes 2021’

Mumbai: Sony Pictures Sports Network (SPSN) is set to telecast ‘The Ashes 2021’ live from 8 December. The broadcaster has roped in BYJU’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News as sponsors. The series will be aired on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/men-t20.jpg?itok=snj8kafo
ICC Men’s T20 World Cup '21 garners reach of 167 million on TV

Mumbai: The ICC Men’s T20 World Cup 2021 garnered a reach of 167 million on TV. The event staged in the UAE and Oman, broke viewership records in several regions, including India, as per data shared by the cricket governing body. There was nearly 10,000 hours of live coverage of the tournament...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/tv9.jpg?itok=GwOBucLE
TV9 Network onboards Munaf Merchant as VP - sales

Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet. He will...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/udaan.jpg?itok=6zb4XyBQ
Zee 24 Taas to host 'Udaan - Dare to Dream'

Zee 24 Taas is set to host 'Udaan – Dare to Dream' event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/newsx.jpg?itok=cKAf_dgK
iTV Network launches NewsX Kannada news portal

One of India’s largest news networks iTV Network on Thursday launched newskannada.com in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required