Television

Star India to initiate creative freedom discussions with TV producers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/11/Untitled-1_8.jpg?itok=KeQQzLq-

MUMBAI: Remember the terms perestroika? Glasnost? The first stands for reformation, the second for openness. Both were popular terms used in reference to the USSR as it crumbled to herald the freedom that hit it in the late eighties and nineties.

Some of that is about to hit Indian television. Remember last week’s admission by Star India deputy chief creative officer Gaurav Banerjee that the network may have erred by starting the mad race of pursuing seven days of soap and drama every week from the five days formula earlier. Speaking at the Indian ScreenWriters’ Conference in Mumbai he candidly stated: “I confess that it was a mistake because we reduced the ideation time of writers and of actors as well. We thought that we could manage the workload and it won’t affect the product but unfortunately we were thinking of a TV industry as a pizza delivery service which was big mistake.”

He also announced that Star India would cut back the seven-days-a week to five days once again.

Now Star India and Gaurav are going a step further. He has told producers that he would be more than happy to extend creative freedom to them, something they have been pleading for, demanding and crying for. Each show, said Banerjee, would have a single show runner giving it the much needed vision. He has invited producers for a meeting in Star India’s office on 20 August to further spell out what he means by creative freedom.

The producers’ fraternity is very excited about the new initiative by Star and are welcoming it. Says Frames Production founder Ranjeet Thakur: “It’s a very great move for the industry on the whiole because the minute the producer comes with a certain plot thought or idea I think it works better. The producer has some vision behind the show and if that creative freedom is given to them to execute in the same manner, it’s a wonderful thing to be happening in the industry. It’s a very positive note. It’s a great move by Gaurav and Star and slowly it will become the norm of the industry.”

Colosceum Media CEO Lalit Sharma adds, “Firstly, it’s a very good take towards producing good content. Now the show runner will have the responsibility. It’s the happiest moment for the Indian producers but along with that there comes a responsibility. It looks like a win- win situation but one has to be extremely responsible for what they are producing.”

Fortune Production founder Farhann Salaruddin opined, “It’s totally yes to the intention of giving creative freedom to producers and a lot of people must been waiting for this day to have the ball in their court. Whatever you make good or bad the credit will be yours. It’s a good move but how successful it will be only time will tell us.”

Shakuntalam Telefilms founder Shyamasis Bhattacharya adds: “ It’s a welcome move. I think we all (producers community) have been wanting this to happen. Last year we met all the CEOs of different channels asked for the same and Star taking the lead is appreciated. Now there will be one vision that can be of the broadcaster’s show runner or the producers. That’s exactly what happens across the world and also in India but not to that extent. If you see Balaji’s shows’ success rate its high because their shows run after Ekta’s vision. I believe the shows’ success rate will go up after this move.”

And that is exactly what Gaurav is hoping will happen.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/05/news18.jpg?itok=FNzPQoeE
Network18 announces elevations and appointments within the group

MUMBAI: The media conglomerate Network18 announced important elevations and appointments within the group. The changes, which come into effect immediately, are also a consequence of the dynamics of integration which is the future of the news. The group in its press statement said that the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/B4U-cause-2.jpg?itok=y2jn2-qM
B4U Social Cause - During corona outbreak

MUMBAI: In the current Scenario when the entire world is waging a war against the outbreak of deadly Novel Corona Virus it is imperative that each and every person pitches in and does their best to contribute in their own capacity to fight this pandemic.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Comedy.jpg?itok=4Ak_LwP7
Comedy Central records highest ever rating

MUMBAI: Comedy Central India has recorded its highest ever rating in India (4 MN Tvts), nearly double its previous best, breaking all records and owning the #1 position in the English GEC category. The specially curated property “Quaran-binge” will air a marathon line up of all your favorite shows...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/ndtv.jpg?itok=tMwvcEgK
SC breather for NDTV in tax assessment case; I-T dept issues fresh notice

MUMBAI: The Supreme Court may have ruled in favour of New Delhi Television in tax assessment case; however, the government has sent a fresh notice to the media company in the same regard. On Friday, the apex court quashed the notice of Income Tax Department seeking to re-assess the income of NDTV...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Colors.jpg?itok=UmfFe42X
BARC week 12: Colors grabs second position on pay platform and urban market

MUMBAI: Colors grabbed the second position in week 12 of BARC India ratings in the urban market as well as on the pay platform. For more than three consecutive weeks, Sony SAB led the urban market and pay platform. In this week on pay platform, Star Plus slipped down to fourth position from second...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Shemaroo%20Marathibana.jpg?itok=NshgUE4-
BARC week 12: Shemaroo Marathibana enters top five Marathi channels list

MUMBAI: In week 12 of BARC India ratings, the regional market has witnessed a lot of changes. The Marathi market witnessed a new entrant Shemaroo Marathibana at fifth position. As this was also the second week of lockdown to curb the pandemic Covid-19, it has upped the viewership of news channels...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Miramax-ViacomCBS.jpg?itok=au8EKklY
ViacomCBS buys 49% of Miramax

MUMBAI: ViacomCBS will acquire a 49 per cent stake in Miramax, the Los Angeles-headquartered entertainment company which has been into production and distribution of films and TV shows. beIN Media Group-owned Miramax Films is a renowned global studio with some of the iconic films in its kitty,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/04/Kahaan%20Hum%20Kahaan%20Tum.jpg?itok=5Epd9qj-
Star Plus' nine-month long tryst with 'Kahaan Hum Kahaan Tum'

MUMBAI: Production of shows across TV and OTT has halted due to the lockdown. While there is no way to predict when normal functioning will resume, GECs are filling airtime with re-runs of popular shows from the past. One show that just concluded before Covid-19 became a pandemic in India and...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/03/ekta_kapoor.jpg?itok=Xbzb7xXF
Balaji Telefilms' Ekta Kapoor foregoes one-year salary for workers

MUMBAI: Balaji Telefilms joint managing director and creative head Ekta Kapoor will give up her one-year salary, Rs 2.5 crore, to ensure that her workers will not suffer due to the ongoing lockdown caused by the COVID-19 pandemic. In a social media post she announced that she is doing this so that...

Television Production House Film Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required