SPN to discontinue AXN, AXN HD from 30 June

SPN to discontinue AXN, AXN HD from 30 June

After NTO implementation, English channels were majorly hit

AXN

MUMBAI: Sony Pictures Networks India (SPN) has decided to discontinue the operations of two of its English general entertainment channels (GECs) with effect from 30 June. The major broadcaster has circulated a letter informing the shutting down of AXN and AXN HD.

“With reference to the aforementioned subject matter, kindly note that we will be discontinuing the operation of our channels AXN and AXN HD, Genre- General Entertainment Channel (English) w.e.f the midnight of 30 June, 2020,” SPN distribution operation associate vice president Anuj Yadav stated in a letter.

"In keeping with our growth strategy, we are realigning our channel portfolio. Accordingly, we have decided to discontinue AXN and AXN HD. This decision comes into effect on June 30, 2020," SPN clarified when Indiantelevision.com reached the broadcaster for reaction.

English channels were majorly hit by the new tariff order (NTO) rolled out in 2019. Several reports have indicated that English pay-TV channels would see a massive drop in their revenues post the NTO. Moreover, the emergence of OTT platforms offering English content has also spelt doom for the English channels. Adding to the cup of woes of the broadcasters, the Covid2019 crisis has badly affected the advertising revenues also.