MUMBAI: Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operators. 

The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan. 

The intent of this campaign, which is being rolled-out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet. 

According to SPN chief revenue officer distribution and head — Sports Rajesh Kaul said, 

"The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."