Television

SonyLIV’s first ever exclusive digital selection process of KBC breaks all previous participation records

This year saw more than 3.1 crore initial audition entries

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/06/11/kbc.jpg?itok=6iheCumw

MUMBAI: SonyLIV has emerged as the most preferred way of participation for the fans and aspirants of Kaun Banega Crorepati. This year saw more than 3.1 crore initial audition entries, with SonyLIV seeing a 42 per cent jump in participation. In a landmark change, the auditions that have traditionally been happening on-ground across eight cities and ten days till last year, were conducted digitally on a single day via the SonyLIV app this season. These auditions saw more than 12K participants, a 4x increase compared to last season. 

With the evolution of digital media, in changing times SonyLIV brought the audience closer to their favourite reality show in the comfort of their homes. The online auditions of KBC 12 have created history and broken all records by providing an ease of access to participants and saving their travel time to audition cities. The digital auditions also allow a robust verification process, giving users direct access to the entire selection procedure. This safeguards their interests against fraudulent activities. 

The auditions commenced with a General Knowledge test followed by a video uploaded by the participants. The assessment for the final round will be centred on the cumulative score and participants with the highest scores will qualify for personal interview. In alignment to this process, the selection for the Fastest Finger First contestants will be based on the scores of the above selection process. To ensure inclusivity, makers have facilitated calls for visually challenged auditionees.

“The exclusive digital selection process for KBC has recorded an all-time high number of auditionees. A 3X increase in the participants with the online selection process signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference of digital mediums amongst users. The process enabled us to reach out to a wider cross-section of audience while innovating with the 2nd screen initiative,”SPN digital business programming and new Initiatives head Amogh Dusad commented.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/hul.jpg?itok=I64gNkoD
HUL top advertiser in week 46: Barc

FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council (Barc) data. Recorded ad volumes for the company stood at 4486.09 (‘000s). Reckitt Benckiser (India) Ltd was second at 3462.72 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/star-plus.jpg?itok=LNOjGhK6
Star Plus regains top spot in week 46: Barc

Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to 19 November). The channel garnered weekly AMAs of 2726.35 (‘000s).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/77.jpg?itok=OllFX0Pz
Times Now, Mirror Now to air docu-series on formation of Bangladesh

Times Chronicles, the content studio from Times Network has launched "1971 Birth of a Nation," a documentary series on India post-independence. The seven-part docu-series will begin airing on 27 November on Times Now and Times Now World starting at 6 p.m and Mirror Now starting at 7:30 p.m.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/27/saurabh_sancheti.jpg?itok=p8K4kZ-z
Right time for the LCO ecosystem to reinvent itself: Jio Platforms' Saurabh Sancheti

Mumbai: Saurabh Sancheti, the young and dynamic CFO of Jio Platfroms, and one of Fortune India’s 40 under 40 has been instrumental in scripting the success story of Reliance’s Cable business post its acquisition of two largest cable TV and broadband companies in the country - Hathway Cable &...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/sony_sports.jpg?itok=7eDGuq5E
Sony Sports ropes in five sponsors for ‘The Ashes 2021’

Mumbai: Sony Pictures Sports Network (SPSN) is set to telecast ‘The Ashes 2021’ live from 8 December. The broadcaster has roped in BYJU’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News as sponsors. The series will be aired on Sony Six (English), Sony Ten 3 (Hindi), and Sony Ten 4 (...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/men-t20.jpg?itok=snj8kafo
ICC Men’s T20 World Cup '21 garners reach of 167 million on TV

Mumbai: The ICC Men’s T20 World Cup 2021 garnered a reach of 167 million on TV. The event staged in the UAE and Oman, broke viewership records in several regions, including India, as per data shared by the cricket governing body. There was nearly 10,000 hours of live coverage of the tournament...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/26/tv9.jpg?itok=GwOBucLE
TV9 Network onboards Munaf Merchant as VP - sales

Noida: As part of its aggressive expansion plans, TV9 Digital has strengthened its digital sales team further and onboarded Munaf Merchant as vice president – sales. Merchant will be responsible for building and driving direct revenue streams that cater to the TV9 Digital platforms bouquet. He will...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/udaan.jpg?itok=6zb4XyBQ
Zee 24 Taas to host 'Udaan - Dare to Dream'

Zee 24 Taas is set to host 'Udaan – Dare to Dream' event that aims to shine a light on emerging businesses that are achieving excellence through innovation. The event will celebrate and acknowledge the inspiring stories of achievers, champions, and entrepreneurs who have exemplified leadership,...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/11/25/newsx.jpg?itok=cKAf_dgK
iTV Network launches NewsX Kannada news portal

One of India’s largest news networks iTV Network on Thursday launched newskannada.com in Bengaluru in the presence of Karnataka chief minister Shri Basavaraj Bommai.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required