Television

Sony to launch Marathi GEC

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/02/07/bhalwankar.jpg?itok=fDDU59Lo

MUMBAI: Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET.

The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.

Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.

SET had brought Bhalwankar on board as chief creative director in April 2014 to provide creative leadership and direction for SET and lead the programming and on-air production teams. The new channel will run under Bhalwankar guidance.

Recently, the good times have been rolling for Marathi channels as they are attracting good viewership. The Marathi GECs in the market that currently are doing well are Colors Marathi, Zee Marathi and Star Pravah. The genre has surprisingly turned out some of the most viewed channels in the television space. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership was 594 million impressions, an increase of 145 per cent in the weeks compared.

Currently, Sony Pictures Networks India has SET, Sony SAB, Sony AATH, Sony TV HD, Sony SAB HD and Sony Pal in the GEC genre.

Also Read:

'Prithvi Vallabh' is 20% history, 80% mystery: Anirudh Pathak

Man Jit Singh, Andy Kaplan to depart Sony Pictures following restructure

‘Porus’ launched as 'Digvijaya' in Sri Lanka

Sports fans power 35-40% of traffic on SonyLiv

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/arnab.jpg?itok=_Ea1zRkA
NBF decries efforts to stop BARC ratings, seeks MIB help

MUMBAI: News Broadcasting Federation (NBF) has sought the urgent intervention of union information and broadcasting minister Prakash Javadekar to prevent vested interests from stopping the publication of TV ratings. NBF president Arnab Goswami has said in a letter addressed to the minister that...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/vaicom18.jpg?itok=iICrvyK9
Viacom18 announces financial aid to production workers

MUMBAI: In the wake of the fast-spreading Covid-19, Viacom18 will financially support all daily-wage earners engaged with the production of all its original content across India, said a company release. The company will now make select content available for public broadcaster Doordarshan’s viewers...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/ipl.jpg?itok=Ygh_ENcA
IPL 2020 on the brink of cancellation

As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/99.jpg?itok=jemZB1Ij
Advertisement on regional channels grew by 13 per cent in 2019

Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per cent more advertising compared to national channels. As per the recently-released FICCI-EY report 2019.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/corona_0.jpg?itok=AhSBV0h3
News broadcasters seek advertising support to manage increased Covid-19 coverage

MUMBAI: News broadcasters are leading the battle against COVID-19 and have emerged as the most essential source of news and information during the lockdown. Now, they are seeking support from the media fraternity in terms of advertising.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/kantar.jpg?itok=pnf7RHeW
Overall increase in media consumption on account of COVID-19: Kantar study

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar. The study finds that WhatsApp is the social media app that has experienced the greatest gains in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/ibf.jpg?itok=qXgWMHn4
Sony Pal, Star Utsav, Zee Anmol, Colors Rishtey free to viewers for two months

MUMBAI:  Four leading broadcasters have come forward to waive off all tariffs and charges for a period of two months, informed the Indian Broadcasting Foundation (IBF). Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be available to all the viewers.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/sony-sab.jpg?itok=PDhIcIC1
BARC week 11: Sony SAB holds pole position in urban and pay platforms

Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/28/zee.jpg?itok=9YMLJ6KX
BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required