Television

Sony SAB to launch ‘Maddam Sir - Kuch Baat Hai Kyunki Jazbaat Hai’ on 24 Feb

The show addresses social issues through the eyes of four women police officers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/sonysab.jpg?itok=rVkbCDII

MUMBAI: Sony SAB broadens its content slate with a one of its kind light-hearted value driven show ‘Maddam Sir’ set to premiere on 24 February 2020, at 10 PM. With an apt tagline, ‘Kuch Baat Hai Kyunki Jazbaat Hai’, the show is set to change people’s perspective about typical policing. The story showcases the power of women instincts while beating the stereotype of the conventional way of policing and introduces a fresh belief of policing with a heart. Maddam Sir addresses social issues through the eyes of four dynamic women police officers who will set the audience’s hearts on fire with their unique set of qualities that distinguish them from each other.

Set against the backdrop of the shaahi Lucknow, Maddam Sir features four dynamic police officers Haseena Mallik (Gulki Joshi), Karishma Singh (Yukti Kapoor), Santosh Sharma (Bhavika Sharma) and Pushpa Singh (Sonali Naik) as they try solving cases that come in Aminabad Mahila Police Thana, in their unique yet powerful ways.

Haseena Mallik, the S.H.O (Station House Officer), is a young and a head-strong woman, who believes in bringing sensitivity in the manner of her policing. Whereas, Inspector Karishma Singh does not believe in emotional policing and is always ready to take the fierce way towards solving a case. While the two try to accommodate each other’s clashing personalities and beliefs, the new recruit, Santosh Sharma tries to find a role model in them, often left confused.

Pushpa Singh is the Head Constable, the most experienced officer of the team and also Karishma’s mother-in-law. While at work, the duo keeps it professional, at home the dynamics change as Pushpa becomes more authoritative. Her only wish now is to crack a big case before her retirement. Another interesting character is that of a news reporter, Sunny, played by Gaurav Wadhwa. A street-smart guy, he knows how to get his work done and get information from Maddam Sir’s team.

 Sony SAB business head Neeraj Vyas says,

“Maddam Sir is very different from any other cop-based series. It is not a regular police crime show but a show that brings to light how women use their instinct and add magic in everything they do. The show, while being fun, in a lighter way helps us to look at a lot of social issues that plague our society today and how in their own unique way these women police officers find solutions. Maddam Sir will present delightful and heartwarming stories keeping the channel philosophy of ‘Khushiyon Wali Feeling’ alive.”

With a line-up of a stellar cast, that includes Gulki Joshi, Yukti Kapoor, Sonali Naik, Bhavika Sharma, Gaurav Wadhwa and Yashkant Sharma, Maddam Sir is all set to leave a smile on the faces of the viewers and also get them thinking as the extremely competent women police officers leave them with a strong message and an exceptional performance.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/neeraj.jpg?itok=mqUV-FeG
TV channels have to innovate to survive OTT threat: Sony Sab’s Neeraj Vyas

As competition in the GEC space continues to intensify, Sony Sab has been consistently launching new shows to keep viewers engaged. The second GEC from Sony's stable, Sab TV maintains that it is the only dessert in a thali overflowing with saas-bahu sagas.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/logo.jpg?itok=w0xjmgkJ
Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/barc1.jpg?itok=2dnZazss
BARC India renames impressions to average minute audience (AMA)

Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with the technical committee.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/disney.jpg?itok=9Y4dDPWG
20th TV & Touchstone merged under Disney TV restructure

As the overall traditional media industry adjusts to the streaming age, Disney is the latest in line to consolidate its content creation across streaming and linear.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/news1.jpg?itok=9afL4AEZ
'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/filmlance.jpg?itok=RaaYiGRf
Filmlance acquires TV rights to Karin Smirnoff's Jana Kippo trilogy

MUMBAI: Banijay has announced that scripted label Filmlance will adapt for television the critically-acclaimed Jana Kippo trilogy, penned by Swedish author Karin Smirnoff. The series of best-selling novels is set to be developed into a new Swedish drama with international potential. The producer is...

Television Production House Film Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/won.jpg?itok=nYdKfl5o
&PriveHD brings award-winning Spielberg feature 'Lincoln'

The present is shaped by the actions of individuals who have lead a revolution of change with their firm principles and integrity. Observing Wednesday, 2 December 2020

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/nagabhairavi.jpg?itok=LTPQ3kpI
Prajwal PD and Anusha Hegde to enter 'Nagabhairavi'

MUMBAI: Zee Telugu’s Nagabhairavi has captivated audiences since its launch with spectacular VFX and the blossoming chemistry between Nagarjuna (Pawon) and Bhairavi (Yashmi Gowda). The story began with Bhairavi losing the magical amulet and moved forward with Pawon knowing his dream girl is...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/sh.jpg?itok=_yKCt4oT
Sayani Gupta-starrer Shameless is India’s Oscar entry in short film category

After Lijo Jose Pellissery’s Jallikattu was selected as India's official entry to the 93rd Academy Awards in the International Feature Film category, another worthy contender has been picked for the Oscars’ short film category – Shameless.

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required