Sony Pix establishes itself as the undisputed leader in the English movie category

It has scaled up to number one position in both SD and HD feed.

MUMBAI: 2020 was a year of many firsts and Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives. From premiering the biggest movies and introducing new programming IPs to being the first in the category to launch an AR filter game and an e-sports gaming event, Sony Pix has truly gone beyond the extraordinary this year and emerged as the most watched channel in India over the last quarter.

This remarkable growth is reflective of the staggering viewership rise in the English movie category by 24 per cent, this year. Riding on its cluster of offerings, Sony Pix pushed the envelope further in audience engagement and scaled up to number one position in both SD and HD feed with 23 per cent and 29 per cent share in viewership, respectively, over the last 13 weeks average* along with being number one consistently for the last five weeks with 25 per cent share. Not just the leader, Sony Pix is also the fastest growing English movie channel in the category both in terms of viewership and reach in CY 2020 YTD, as compared to CY 2019. It has registered a 1.7x growth in viewership and 1.2x growth in reach for SD and a 2.4x growth in viewership and 1.5x growth in reach for HD. Sony PIX HD has also ensured the maximum reach in the English movie category, not just for the last 13 weeks but also for entire CY 2020 YTD.

Sony PIX’s constant endeavor to put the consumer first coupled with a strong distribution network, strategic content line-up and robust marketing innovations has resulted in Sony Pix’s unparalleled performance and the perfect victory run to end 2020 on a sweet note.

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels HD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 44-48’20, Average Weekly AMA, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels HD

Sony Pictures Networks India English cluster business head Tushar Shah said “We thank the fans for showing their love for Sony PIX and making it the most watched English movie channel in the category. We are glad that Sony PIX provided some great entertainment to our fans during a challenging year like 2020 and look forward to providing more amazement in the new year”.

Latest Reads
Mashal Sports releases schedule for second part of PKL 8

Mumbai: Mashal Sports has announced the second part of the ongoing vivo Pro Kabaddi League with next 33 matches to be played from 20 January to 4 February. The event will be broadcast live every day from 7:30 p.m onwards on Star Sports network and Disney+ Hotstar. Out of 132 matches, PKL season 8...

Television TV Channels Sports
The Q announces influencer-led comedy show ‘Hasi Ka Hahakaar’

Mumbai: Hindi GEC The Q has announced its first original for the year "Hasi Ka Hahakaar" with Gaurav Gera as the host. Premiering on 22 January, the scripted reality comedy series will feature popular comedy influencers and artists as guests. The show will air every Saturday and Sunday at 7:30 p.m...

Television TV Channels GECs
News18 Rajasthan & MP/CG launch 'Vaccine Kavach Ko Na Nahi' campaign

Mumbai: News18 Rajasthan and News18 Madhya Pradesh/Chhattisgarh on Monday launched a special campaign called 'Vaccine Kavach Ko Na Nahi' to urge viewers to get fully vaccinated and alongside, take mandatory precautions like wearing masks and maintaining social distance.

Television TV Channels Regional
BBC Indian Sportswoman of the Year award returns with third edition

Mumbai: The third edition of BBC Indian Sportswoman of the Year award is returning with the nominations being announced on 8 February. The award commemorates the achievements and contributions of outstanding Indian women in sports.  Audiences will be able to vote for their favourite Indian...

Television TV Channels Sports
Zee TV’s ‘Swarna Swar Bharat’ premieres on 22 January

Mumbai: Zee TV is all set for the launch of its new devotional singing reality show "Swarna Swar Bharat" on 22 January. Hosted by actor Ravi Kishan, the show will be aired every Saturday and Sunday at 8 p.m. "Conceptualised with the aim of celebrating Indian values and connecting the audiences to...

Television TV Channels GECs
Zee Ganga announces star-studded lineup for 'Memsaab No 1'

Mumbai: Soon after the announcement of season 10 for its non-scripted reality show - "Memsaab No 1," Zee Ganga has unveiled the names of the show’s esteemed judges. The channel has roped in superstar Pakkhi Hegde and celebrated cine-drama queen Rinku Ghosh as the judges for the season who will...

Television TV Channels Regional
Broadcasters huddle up, as 5G roll-out plan gathers pace

Just as the industry was gearing up to welcome 2022, the Telecom Regulatory Authority of India (Trai) set the ball rolling on the 5G roll-out in India. The next wave of disruption in the telecom sector is set to hit 13 cities in the first phase: Gurugram, Bengaluru, Kolkata, Mumbai, Chandigarh,...

Television TV Channels Viewership
Sun TV maintains lead, Star Utsav & Dhinchaak big gainers in 2022: Barc

Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The Tamil GEC garnered weekly AMAs of 3020.98 according to Broadcast Audience Research Council (Barc) data for the period of 1-7 January. Disturbing the long-standing...

Television TV Channels Viewership
Disney India elevates Aravamudhan K as executive director, government relations

Mumbai: The Walt Disney Company India has elevated Aravamudhan K to the position of executive director, government relations. Previously, he served as senior vice president at Star TV Network. Aravamudhan K has been associated with the TV broadcast industry since 1993. He joined Star TV India in...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required