Television

Sony Pix establishes itself as the undisputed leader in the English movie category

It has scaled up to number one position in both SD and HD feed.

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MUMBAI: 2020 was a year of many firsts and Sony Pix took this opportunity to continue to innovate and grow backed by many programming and marketing initiatives. From premiering the biggest movies and introducing new programming IPs to being the first in the category to launch an AR filter game and an e-sports gaming event, Sony Pix has truly gone beyond the extraordinary this year and emerged as the most watched channel in India over the last quarter.

This remarkable growth is reflective of the staggering viewership rise in the English movie category by 24 per cent, this year. Riding on its cluster of offerings, Sony Pix pushed the envelope further in audience engagement and scaled up to number one position in both SD and HD feed with 23 per cent and 29 per cent share in viewership, respectively, over the last 13 weeks average* along with being number one consistently for the last five weeks with 25 per cent share. Not just the leader, Sony Pix is also the fastest growing English movie channel in the category both in terms of viewership and reach in CY 2020 YTD, as compared to CY 2019. It has registered a 1.7x growth in viewership and 1.2x growth in reach for SD and a 2.4x growth in viewership and 1.5x growth in reach for HD. Sony PIX HD has also ensured the maximum reach in the English movie category, not just for the last 13 weeks but also for entire CY 2020 YTD.

Sony PIX’s constant endeavor to put the consumer first coupled with a strong distribution network, strategic content line-up and robust marketing innovations has resulted in Sony Pix’s unparalleled performance and the perfect victory run to end 2020 on a sweet note.

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 36-48’20, Average Weekly AMA, English Movie Channels HD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 44-48’20, Average Weekly AMA, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels SD

*Source: BARC, TG: 15-40 AB, Market: 10L+, Period: WK 1’19-48’20, Average Weekly AMA & Average Weekly Cumulative Reach, English Movie Channels HD

Sony Pictures Networks India English cluster business head Tushar Shah said “We thank the fans for showing their love for Sony PIX and making it the most watched English movie channel in the category. We are glad that Sony PIX provided some great entertainment to our fans during a challenging year like 2020 and look forward to providing more amazement in the new year”.

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