Television

Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

The Indian film industry pledges to support and sustain over one lakh daily wage earners for a mon

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MUMBAI: 'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social distancing and staying-at-home can be made more productive.

The stalwarts who have come together for the short film are: Amitabh Bachchan, Rajnikanth, Ranbir Kapoor, Priyanka Chopra, Alia Bhatt, Chiranjeevi, Mohanlal, Mammootty, Sonali Kulkarni, Shiva Rajkumar, Prosenjit Chatterjee and Diljit Dosanjh

Conceptualised and directed by Prasoon Pandey in collaboration with Bachchan, the film shows that staying at home, staying safe, maintaining hygiene, working from home and maintaining social distancing can be productive and should be taken in one’s stride.

The premiere of this film will be simulcast across all channels of Sony Pictures Network on Monday, 6 April. Through this film, Bachchan will also unveil an initiative that supports the sustenance of daily wage workers associated with the entertainment industry.

While most of us continue to work from home, it’s the daily wage workers who have borne the brunt and are suffering the most. Given the unprecedented nature of the situation, an initiative undertaken by Bachchan, ‘WE ARE ONE’, has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which a monthly ration to 100,000 households across the country will be given.

Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need.

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