Report on Hindi News Viewership

Sony Entertainment Television promises daily dose of hope and happiness with its new show - ladies special

The show to bring forth relatable stories of three women and their aspirations

MUMBAI: Sony Entertainment Television’s latest prime time offering Ladies Special brings forth the journey of three starkly different personalities, belonging to different socio-economic backgrounds, who happen to meet each other on a Ladies Special local train.With an engaging narrative that weaves three stories ofhope, friendship, aspiration and womanhood, the show will redefine the audience’s outlook towards life. The stories and characters are rooted in the reality of middle class life in Urban India and so are their aspirations and anxieties.Produced by Vipul D. Shah’s Optimystix Entertainment, Ladies Special will premiere on Nov 27and will air every Mon-Fri at 9:30PM only on Sony Entertainment Television.

Meghna Nikade, represents the everyday struggles of a working woman, a hardworking wife and a mother. While she was raised in a lower middle class set up where dreams and aspirations were always measured and limited, she is determined to provide the best for her children. is it wrong for her to expect more for her children considering her family’s income is limited? 

Bindu Desai, who hails from a small town in Gujarat, was ecstatic when she married a doctor from the city of dreams – Mumbai. But her happiness was shattered on the first night of her wedding when her husband confessed that he was in love with someone else. Yet, the optimistic Bindu, builds a relationship based on friendship and trust with her husband with a promise to reunite him with his love. She approaches every hurdle in her life with so much optimism that it’s not only infectious but makes the problem at hand look trivial. But how long will this optimism be able to hide her pain? 

Prarthna Kashyap, has gracefully stepped out of the shadows and taken charge to provide for her family. Without her the family will wither. While she had the opportunity to settle down and leave her family behind, she did not.  Being a woman, why does putting family at the forefront come at a cost?

These stories are not only relatable but a strong representation of women at large. Like they say, a strong woman loves, forgives, walks away, let’s go, tries again, and perseveres… but doesn’t let go of her hopes and aspirations no matter what life throws at her. Starring popular television and theatre personalities like Girija Oak(Meghna Nikade), Bijal Joshi(Bindu Desai) and Chhavvi Pandey(Prarthna Kashyap), get your ummeed ka ticket for this beautiful journey called life.

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