Television

Zee promotes freeing of its channels on UK's Sky TV

MUMBAI: Three years after it introduced the Sky Asia pack in the UK, the British satellite operator has decided to drop it and put the Asian channels into its basic bouquet.  It was in March 2014, that  Sky had introduced the pack - consisting of Zee TV, Zee Cinema, Zee Punjabi, Sony Entertainment Television, Sony MAX and B4U Movies - at a price of 15 pounds. But Britasians were slow to subscribe to the package. That was even after it was made available at five pounds to viewers, according to online news reports. The reason: content on the paid pack was available on free TV. 

So when the three year agreement with Sky and the Asian channels came up for renewal earlier this year, it decided to change the status quo and put the channels out for free in  its three packs    - original, variety and box sets. The. original pack is priced at 22 pounds and offers 270 channels; the variety sells at 25 pounds a month for 300 plus channels and the box set pack at  31 pounds a month  for 350 plus channels. The Asian  channels will be giving company to others such as Star Plus, Star Gold, Life OK, Star Utsav, and MTV Beats, which are also available at no cost.

To promote this change, Zee Entertainment Enterprises, one of the first movers into the UK with its Hindi channels, launched a two week phased  campaign starting with a teaser   - casting a shadow of suspense over the UK with  "Can you keep a ZEECRET" message. The advertising was pushed nationwide accross media,  covering key south Asian pockets. It also undertook an innovative viral announcement by Youtube comedian sensation, Pammi Aunty - who not only lets you in on the secret that Zee TV UK, Zee Cinema, Zee Punjabi are free but also tells you what to do with the saving of the £15 monthly Sky Asia Pack fee!

Now the promotion has moved into the nexrt phase with the message: "All Zee, No Fee," Zee Entertainment Enterprises marketing head - UK and Europe Simran Sablok informed indiantelevision.com. The idea: draw eyeballs to the Zee channel group including Zee TV, Zee Cinema, Zing, Zee Punjabi and &TV.  

Even as the channels have gone free on Sky, Zee's channels  continue to be available on Virgin  as part of the paid Asian Mela pack.

Observers are expecting the slugfest between the Indian channels in the UK to intensify for the already shrinking advertising pound following this move.

Also Read:

Zee set to launch channel in France with dubbed/sub-titled content

ZEEL to globally strengthen its 'largest Indian entertainment' brand identity, says Amit Goenka

Free Colors HD on Sky in UK from 14 Feb

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/barc.jpg?itok=jp15Prj_
BARC Week 36: Vi displaces Dettol as top brand

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/swa.jpg?itok=kXmsEwz0
SWA announces nominees for feature films category of SWA Awards 2020

MUMBAI: Screenwriters Association (SWA), the indian guild of screenwriters and lyricists, announced today the nominees for the feature films category of swa awards 2020. A jury comprising of eminent screenwriters selected five feature films under each of the sub-categories: best story, best...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/rain_0.jpg?itok=YRgfUDLc
Rainshine Entertainment and Five Fifty Five partner to produce stories

MUMBAI: Rainshine Entertainment and Five Fifty Five announce an exciting strategic joint venture, where the two companies will work together to develop, produce, and distribute extraordinary long and short-form film and TV formats, audio podcasts, and extended reality (XR) content for audiences...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/star.jpg?itok=QPAHwK58
Bigg Boss Telugu Season 4 launch rating breaks all records, dethrones Season 3

According to BARC data for Week 36'20, Star Maa continues to dominate the Telugu GEC . Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch , the launch...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/bigboss2020800x800.jpg?itok=O4T27pw4
Bigg Boss 14: The brand countdown has begun

MUMBAI: A century. That’s what Viacom18 head of network sales Mahesh Shetty is hoping to hit with the fourteenth edition of celebrity reality show Bigg Boss. “It will be great if we manage to hit last year’s 100 advertiser landmark we did with the show,” says Shetty. Recently, the sales team once...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/ipl_0.jpg?itok=dhLgQAgm
Leveraging the power of IPL with limited outlays

MUMBAI: Newspapers and online news media have been flashing headlines how this company or that brand has invested huge outlays to get associated with the Dream11 Indian Premier League (IPL) as a sponsor. These numbers could cue that the IPL is out of bounds for in brand managers in mid-sized and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/img_1.jpg?itok=haeCBriG
Disney Channel's 'Imagine That' opens to a successful launch week

Imagine That, the brand new property of Disney Channel, launched on 6 September at 9.30 am. The show focuses on tapping into the kid’s natural desire to explore and create through DIY.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/18/zee.jpg?itok=pfGrYaK0
ZEE Biskope presents yet another set of category firsts – the first brand song rap & the first Bhojpuri celebration of Dance Day

MUMBAI: Dance Day is a carnival of dance that is celebrated on the third Saturday of every September. Dance is an integral part of Indian entertainment, especially movies. Be it Kathak, Indian Classical, Western Popular, Jazz or just freestyle, Indian cinema has imbibed and elevated dance forms of...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/17/zeetv.jpg?itok=sINNLVN7
BARC week 36: Sony SAB replaces Zee TV on the pay platform

MUMBAI: Sony SAB has replaced Zee TV to secure second position on the pay platform however it continues to remain on third spot in the urban market in week 36 of 2020 (Saturday 5 September 2020 to Friday 11 September 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal makes a...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required