Television

Rashmi Sharma Telefilms upbeat with 7 shows on air; mulls comedy show

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/01/04/Untitled-1_22.jpg?itok=P2ZKwnAH

MUMBAI: What’s common between Star Plus’ Saath Nibhana Saathiya and Colors’ Sasural Simar Ka and Swaragini, which incidentally have also been among the top rated shows across the Hindi general entertainment channels (GEC) genre?

The answer is simple - Rashmi Sharma Telefilms. All three chart topping shows have been produced by this decade old production house. 

Apart from the three mentioned above, the production house currently has another three shows running across channels including Bhagyalakshmi and Santoshi Maa on &TV as well as Sarojini on Zee TV. What’s more, come 4 January, 2016 and Rashmi Sharma Telefilms will be taking its total shows on air tally to seven with the launch of Silsila Pyaar Ka on Star Plus, which will be aired in the 8.30 pm time band.

What’s more, after trying its hand at different genres, Rashmi Sharma Telefilms is now planning to dabble into yet another genre. Speaking to Indiantelevision.com Rashmi Sharma Telefilms producer Rashmi Sharma says, “We are working on a comedy concept but it’s too early to talk about it. But yes, in 2016 we might come up with a comedy show.”

Throwing light on the production house’s run on Indian television so far, she further adds, “It’s purely hard work and the consistency that we maintain in changing the thought process of the shows. Not only with Saath Nibhana Saathiya or Sasural Simar Ka but with other shows like Swaragini and Santoshi Maa as well; we keep innovating with content and introduce new twists and turns, which makes the shows interesting and lively.”

Saath Nibhana Saathiya and Sasural… are the banner’s two longest running shows and are also among the top five shows in Broadcast Audience Research Council (BARC) India’s ratings. “One show is based on a Gujarati family, while the other is a Delhi based story and both stories are completely different from each other. We started with Simar’s story in Sasural Simar Ka but today the elements in the show are different. Not only that, they are also different from other shows that are on television. We try to maintain the DNA of our shows throughout their journey,” informs Sharma.

The production house’s newest offering, Silsila Pyaar Ka revolves around the story of a mother who has controlled her son’s life and wants to write every chapter of his life. The story creates a twist when a girl enters his life.

Silsila Pyaar Ka is replacing Balaji Telefilms’ Kuch Toh Hai Tere Mere Darmiyaan, which was launched on 29 September. Speaking on the same, Sharma says, “I can’t comment on the show as I have never seen it but I believe every show has its own destiny. When I started my shows Saathiya… and Sasural… I never thought that the shows would cross 1300 episodes. We believe in hard work and TRP is something, which is not in our hands. We look for quality and ratings are just the motivation to do better. But one can’t make shows on the basis of ratings. I still remember till about 80 episodes of Swaragini, we sustained at an average level but we never pulled down the show because of ratings. We never touched the foundation of the show. Even with Saathiya,till 100 episodes the show didn’t work well but we didn’t take off the show and today it’s one of the top shows on Star Plus.” 

Talking about the early prime time slot that Saath Nibhana Saathiya created with its popularity, Sharma says, “For our show Saathiya, we waited for seven months for the time slot and at that time 7 pm was the slot that the channel agreed to give. As a production house we were excited to launch the show and it created its own prime time. It has worked well for us and for the channel as well. Even with Sasural Simar Ka, the channel was ready to give us the 7.30 pm time band as at 8 pm they had Balika Vadhu. Moreover, their others shows were also doing well and so we opted for 7.30 pm and it worked again. Initially Sasural Simar Ka didn’t work well and took time to establish. Today, it is one of the top rated shows on the channel.”

With seven shows on air and another in the pipeline, the production house sure seems upbeat about its journey ahead.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/22/mahes.jpg?itok=8GUV33om
Leadership secrets & wisdom from Viacom18

Earlier this year during the thick of the lockdown due to the pandemic, Viacom18 CEO Sudhanshu Vats announced that he was moving on from the organisation he headed for around eight years. Earlier, in 2019, his deputy COO Raj Nayak too departed from a company he was associated with for seven years.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/kbc.jpg?itok=B0hEp6Qg
Ten brands partner with season 12 of Kaun Banega Crorepati

MUMBAI: Celebrating two decades of unparalleled success and popularity, Kaun Banega Crorepati not only emerged as a game-changer for the Indian television industry but also instilled a larger focus on the power of knowledge being a great leveler. In its twelfth season, the show makes a comeback...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/and.jpg?itok=qXrA49E_
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/chrome.jpg?itok=KRUQzWyk
Chrome DM week 37: English Movie emerges as top gainer

MUMBAI: After seeing a marginal growth in week 36, various genres in the broadcasting segment have witnessed noticeable growth in week 37. English movie genre has become the top gainer in week 37, 2020 of Chrome Data Analytics and Media data. The genre has grown by 2.57 per cent. Among English...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/flix.jpg?itok=0BDI_ifP
Pad Up For An Innings Of Unrivalled Thrills As &flix Presents Flix Movie League

The much-awaited moment has arrived as one of the biggest sporting leagues finally takes centre stage. But that’s not all! As you welcome back your beloved cricketers on field, it’s also time to root for your favourite heroes on screen with Flix Movie League on &flix. The stage is set for the...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/enter10.jpg?itok=9Fh2HwLF
Enterr10 Television strengthens its Bhojpuri play with Enterr10 Rangeela

MUMBAI: In a bid to expand its presence across India and strengthen its foothold in existing markets, leading broadcaster Enterr10 Television announces the launch Enterr10 Rangeela, its second offering in the Bhojpuri region. Enterr10 Rangeela is a Bhojpuri language General Entertainment Channel....

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/neeraj.jpg?itok=JDedoLCo
Now you see him…now you don’t - the Invisible Hero,

MUMBAI: Sony SAB is all set to enthral the audience with the launch of its brand new offering 'Hero - Gayab Mode On'. The show slated for release in November is one of its kind and the first-ever show on Indian television that brings the best of science fiction and mythology together, where the...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/carvaan.jpg?itok=PBc7SS5g
Saregama launches Carvaan Malayalam

MUMBAI: After weaving in a nostalgic music experience for its Hindi, Tamil, Punjabi, Bengali and Marathi music lovers, Saregama launches Carvaan Malayalam with pre-loaded 5000 evergreen songs classified into artistes, devotional and carnatic.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/21/emmys.jpg?itok=B0U8_0hd
RuPaul wins best reality host for fifth year in a row

RuPaul won for outstanding host for a reality or competition program at Creative Arts Emmys, breaking Jeff Probst's previous record for wins in the category with a fifth straight Emmy.

Television TV Shows Awards

Sign up for our Newsletter

subscribe for latest stories

* indicates required