Television

Prasar Bharati takes nostalgic ride with new channel DD Retro

The channel will air old show from Doordarshan's archive

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MUMBAI: Prasar Bharati is all set to take people on a nostalgic ride after the success of Ramayan and Mahabharat re-runs with its new fourth general entertainment channel DD Retro. The channel will air some of the old iconic shows like Upanishad Ganga, Mahabharat, and Chanakya, among others. Currently, it is available on DD Free Dish which reaches out to almost 30 million people across the country.

In an earlier interview with Indiantelevision.com, Prasar Bharati CEO Shashi Shekhar Vempati said: "After the news of Ramayan made headlines and social media trends were dominated by it, we have had a flood of rights holders themselves approaching us with iconic content that aired in the past on DD."

Last week, two of Doordarshan's general entertainment channels, DD National and DD Bharti entered the top ten channels list in urban as well as pay platforms. DD National grabbed the leading position with the broadcast of old shows like Ramayan, Mahabharat, Shaktiman, etc. DD National also started airing Subhash Sagar's Alif Laila. Prasar Bharati's aim is to ensure that people will get to watch their favourite old shows during lockdown.

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