OMTV looks to widen audience outreach with Jain specific content

OMTV looks to widen audience outreach with Jain specific content

The platform will broadcast the knowledge and teachings of Jainism's greatest gurus in real time.

OMTV channel

Mumbai: ‘Ahimsa Parmo Dharma’ is not merely a term for Jains; it is a way of life, and OMTV is using its platform to promote this idea and knowledge of Jainism throughout society. 

With the broadcast of the Jain Mahaparv live event, OMTV enters into the Jainism content space and takes a step towards fulfilling its commitment of spreading knowledge on sanatan dharma which includes Hinduism, Jainism, Buddhism and Sikhism. 

India, the broadcaster noted, is a land of many festivals, and celebrations occur throughout the year. However, the four-month period beginning with Shravan is the most significant in sanatan dharma, as this is when the most important festivals of the Hindu, Buddhist, and Jain faiths are celebrated.

The great gurus, sages, and sannyasis of India have all endeavoured to preach peace and love to all living beings. To commemorate the concept of nonviolence, Jainism's spiritual leaders have this yearly event of Vyakhyaan.

The platform will broadcast the knowledge and teachings of Jainism's greatest gurus in real time. Lord Mahavir's teachings will be disseminated by diverse gurus from all throughout India. OMTV is aggregating the live feeds of several gurus from various regions of India so that anyone in the world can view the Vyakhyan on the OMTV mobile application.

Chaturmas is characterised as ‘Vihar Chariya Isinam Pasattha’ by Lord Mahavir. The four months Shravan, Bhadrapada, Ashwin, and Kartik comprise the sacred period of Chaturmas in the Hindu calendar. It begins with Devshayani Ekadashi (Ashadhi Ekadashi) and culminates with Prabodhani Ekadashi. It is a season of devotion, penance, and spiritual pursuits. According to Jainism, all insects and microorganisms that are not visible to the naked eye become extremely active during the monsoon season. In such a scenario, these creatures may be damaged owing to the excessive human movement. The most significant Jain holiday, Pajushan, is observed in chaturmas. The most significant Jain holiday, Pajushan, is observed in chaturmas. OMTV aims to introduce these concepts to the world's youth.