Television

New GEC Star Prime in the works for Star India

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/03/15/GEC.jpg?itok=Atg1O0lg

MUMBAI: Star India is gearing up to spread its wings by adding a premium-offering channel to its bouquet of offerings. The new general entertainment channel (GEC) will offer premium content to the audience.

According to an industry source, the new channel will be called Star Prime. What is interesting about the development is that Star Prime could either be a television channel or be a part of the digital platform Hotstar or both.

However, when Indiantelevision.com reached out to Star India, a company official denied the news.

Star India is one of India’s largest media conglomerates, a fully owned subsidiary of 21st Century Fox. Star India is home to Star Plus, one of India's top Hindi GECs. The network also owns a number of popular channels such as Star Bharat, Star Gold, Channel V, Star World, Star Movies, Star Utsav and Movies OK.

The company’s sports portfolio, Star Sports, consists of 12 channels across Hindi, English and Tamil. The company has a major presence in sports, most notably for its Rs 16,347.5 crore purchase of the Indian Premier League’s media rights for 2018-2022.

Also Read:

Sony to launch Marathi GEC

GECs aim to retain viewership with 8 show launches in March

Crime reality shows maybe doing more harm than good

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/sportskeeda.jpg?itok=iJSFZljV
Sportskeeda partners with Lifebuoy to host Rajasthan Royals' Shane Warne and Sanju Samson on SKLive.

In an exclusive interview sponsored by Lifebuoy, the world’s number one germ protection soap brand*, Sportskeeda's interactive chat show SKLive got an opportunity to chat with the Rajasthan Royals’ brand ambassador and mentor Shane Warne and their rising star Sanju Samson.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/barc.jpg?itok=A-hxmXRm
BARC week 41: Colors retains second spot on pay platform & urban market

MUMBAI: Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/amazon.jpg?itok=b7xEouy0
BARC week 41: Amazon and Flipkart lead top brands list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 10 October to 16 October 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/bihar.jpg?itok=VXAgGfLI
News Nation is all prepped up with special content this Bihar Elections

The country is gearing up for its first full-fledged elections amidst the COVID-19 pandemic. With the dates approaching, excitement is increasing but there is also a sense of panic. For a total of 243 seats, major political parties are preparing for a fierce battle. Meanwhile the Government...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/sony.jpg?itok=dgTQdtE3
Partnership with Kapil Sharma will attract more advertisers: Sony YAY business head

MUMBAI: With schools closed and few opportunities to have fun outside, kids have been cooped up indoors. Parents, busy with their own work from home gigs or just tired from constant child-rearing, plonked their charges in front of TV sets to keep them occupied and out of their hair. This led to a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/ravi.jpg?itok=0CFeiS1b
NH Studioz appoints Ravi Malik as CEO

MUMBAI: In a major shake-up in its corporate leadership, NH Studioz has brought in Ravi Malik as CEO, appointed Rohit Bohara as digital head and named Jatin Pandit as head of its business operations and productions.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/anga.jpg?itok=FLsGN1Nb
News18 India's Bhaiya Ji Kahin is at Ground Zero in Bihar to capture voters’ expectations ahead of the assembly polls

After travelling across different districts to bring forth the real concerns of the people from ground zero amidst the ongoing pandemic, News18 India's popular show Bhaiyaji Kahin has been travelling across the poll bound Bihar. Considering the significance of the state assembly elections in the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/zee-entertainment.jpg?itok=FvHKjLM5
ZEE Entertainment announces strategic restructure of organization

MUMBAI: ZEEL has announced a strategic restructuring of the organization in line with its  ‘ZEE 4.0 Strategy’. As part of the restructure, the company has brought in Rahul Johri as president – business, South Asia. He will be responsible for leading the integrated revenue and monetization team. In...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/contilo.jpg?itok=5XusI2BR
Strengthening their VFX vertical, Contiloe Pictures ventures into Hollywood with ‘American Pie Girls’ Rules’

After creating a mark for themselves in the television industry, in Indian Cinema and the Web, Contiloe Pictures has now announced their extension into Hollywood by bagging their first ever International project - ‘American Pie Girls’ Rules’. Strengthening their VFX portfolio, the content...

Television Production House Post Production

Sign up for our Newsletter

subscribe for latest stories

* indicates required