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New GEC Star Prime in the works for Star India

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MUMBAI: Star India is gearing up to spread its wings by adding a premium-offering channel to its bouquet of offerings. The new general entertainment channel (GEC) will offer premium content to the audience.

According to an industry source, the new channel will be called Star Prime. What is interesting about the development is that Star Prime could either be a television channel or be a part of the digital platform Hotstar or both.

However, when Indiantelevision.com reached out to Star India, a company official denied the news.

Star India is one of India’s largest media conglomerates, a fully owned subsidiary of 21st Century Fox. Star India is home to Star Plus, one of India's top Hindi GECs. The network also owns a number of popular channels such as Star Bharat, Star Gold, Channel V, Star World, Star Movies, Star Utsav and Movies OK.

The company’s sports portfolio, Star Sports, consists of 12 channels across Hindi, English and Tamil. The company has a major presence in sports, most notably for its Rs 16,347.5 crore purchase of the Indian Premier League’s media rights for 2018-2022.

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