Television

Multichannel TV, digital video growing in Myanmar: CASBAA report

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/12/05/Christopher-Slaughter.jpg?itok=9pXAaLEM

MUMBAI: Multichannel TV and digital video markets continue to grow exponentially in Myanmar. Around 12 months ago, the TV household penetration touched 5.8 million homes, or 55%.

Nationally pay-TV connections amounted to 12% of total households. Within the traditional TV market, there are signs of rapid expansion. In
the free-to-air (FTA) sector, the number of channels increased fivefold from four networks in between 2009 and 2015.

Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

Asia Pacific multichannel TV association CASBAA today released its exclusive, members-only “Myanmar in View” report on the fast-evolving multichannel market in Myanmar, one of the world’s most dynamic media and telecoms economies.

The “Myanmar in View 2017” report was released at the opening of CASBAA’s “Essential Building Blocks for Multichannel TV in Myanmar, Vietnam, Cambodia & Laos” spotlight conference in Singapore on 5 December.

“Even as Myanmar experiences roller coaster political events, the multichannel TV and digital video markets continue to grow exponentially,” said Christopher Slaughter, CASBAA CEO. “According to our analysis and that of many economists and infrastructure specialists, Myanmar continues to experience high economic growth with the continued liberalization of the economy, moving towards becoming a free market and welcoming foreign direct investment as well as foreign firms.” Nevertheless, the CASBAA Report also notes that “Myanmar continues to suffer from inadequate infrastructure such as the lack of electricity and proper roads, although it has begun upgrading its infrastructure.” “Although Myanmar’s TV market stats reflect continued under-development within the broader economy they only highlight great medium-term opportunity for our sector,” said Slaughter.

Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

According to CASBAA, competition in the pay-TV sector will intensify as existing operators improve their service propositions and new players enter the market. However, while TV adspend has grown rapidly (US$120 million in 2015, up 31% since 2009) widespread piracy from “overspill” satellite dishes may dampen growth in the pay-TV industry.

Through unregistered satellite services, viewers are able access more channels at significantly lower prices than that charged by Myanmar pay-TV players. Pirated DVDs of international movies and drama, which are widely available in urban areas, also dampen growth of the pay-TV market. “Unfortunately, there is a lack of concerted effort to tackle piracy issues in the country,” said Slaughter.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/nbf.jpg?itok=0pZW1zG-
News Broadcasters Federation meets today in Mumbai

Top executives of India’s news Industry, part of News Broadcasters Federation - the largest ever federation of news channels will meet today in Mumbai in what will be the biggest meeting of regional and national broadcasters at one platform.  In their first meeting since the announcement, the top...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/republic.jpg?itok=I8UWl2vh
Republic Media Network, EbixCash partner for world’s first brand-integrated news studio

MUMBAI: Republic Media Network, and EbixCash, India’s largest financial exchange disruptor, announced the world’s first brand-integrated news studio – the EbixCash Studio. With this unique tie-up, EbixCash has partnered with the largest studio in the country with 6,000 square feet of space - a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/21/kartik.jpg?itok=KssrYEEE
ZEEL's Kartik Mahadev on Zee Cafe strategy, BBC First block, post-NTO campaigns

English entertainment channels was feared to face the most challenging time in the NTO phase. ZEEL English Cluster Business Head Kartik Mahadev informs that initially there were some flux at ground level between consumers and distributors but increasing awareness of the MRP regime through campaigns...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/BARC_800.jpg?itok=IhAg9H0v
BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/Sony%20Max.jpg?itok=O43KvdRQ
Sony MAX celebrates 20th anniversary

MUMBAI: Sony MAX, India’s leading premium Hindi movie channel from Sony Pictures Networks India (SPN) is celebrating 20 years of its glorious broadcasting journey in India this October.  Having pioneered the trend to showcase the best of Indian cinema, Sony MAX, over the years, has continued to...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/19/News_Channels.jpg?itok=QIBuy6yH
Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/hbo.jpg?itok=UHvYvgh1
HBO and HBO HD to premiere ‘Aquaman’ on October 20

MUMBAI:  HBO has added more sparkle to Diwali fun, the channel will air Aquaman on Sunday, 20th October, 2019 at 1pm, 5 pm and 9pm.. It also gives viewers an opportunity to bring the rush of Aquaman’s adventures home! Fans can participate in many interesting contests on HBO’s social media pages to...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/travelxp.jpg?itok=wISpgXM9
Travelxp 4K HDR forays into Mexico on Totalplay

MUMBAI: Commencing its presence in Latin America, world’s first 4K HDR channel Travelxp announces its latest launch in Mexico on Totalplay. Its premium travel and lifestyle shows are available to viewers on channel number 385 from October 1st, 2019. Broadening its global reach, Travelxp also...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/10/18/vta.jpg?itok=1G_Q8hWv
BARC week 41: VTV News enters top five Gujarati channels' list

In week 41 of BARC India ratings, Gujarati GECs space witnessed a new entrant VTV News at fifth position. The channel has replaced Sandesh News which was seen at fifth position in week 40. No changes were observed in Kannada, Marathi and Tamil spaces in week 41 of BARC India ratings. 

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories