Mumbai: To kick off the new year, Movies NOW, home of blockbusters, has released season 10 of its most anticipated mega property, 100 Mania.

100 Mania season 10 begins with the premise #DoubleDelight, in which viewers can win tempting daily prizes by watching their favourite Hollywood movies every night at 8.45 pm on Movies NOW.

Over the course of nine seasons, 100 Mania has seen unprecedented organic consumer engagement, registering active viewer participation with 2.6 million calls and gratifying 900 winners across the country. The previous season of 100 Mania had a reach of 2.9 million and 3.5 million impressions across the network's social media platforms, leaving a strong digital footprint.

With a curated selection of 100 Hollywood movies for 100 days, 100 Mania gives viewers the chance to win incredible prizes such as smart watches, smartphones, bikes, tablets, cycles, backpacks, and much more by answering simple questions. To enter the contest, viewers must Whatsapp the code displayed on their TV screen every night at 8:45 p.m. at the number '9160001049'. Following that, viewers will be given the question of the day and must correctly answer the questions in order to win exciting prizes.