Television

Mastiii claims to give better cost vs RoI for advertisers

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/default_images/white-132x132.png?itok=YQ32XNUt

MUMBAI: Mastiii has emerged as the topper in BARC week 24 and 25. Now, it is taking forth to advertisers its viewership strength claimed to be 238 million with Mastiii super prime time.' This move claims to bring a more Cost vs ROI-conscious approach for advertisers.

SABgroup CEO Manav Dhanda revealed, “97% of the Mastiii super prime time audience is also viewing Hindi GEC.” He claimed that their prime time was better than several prime time shows of some Hindi GECs.

“The music genre reaches out to over 406 million viewers on an average monthly basis of which Mastiii commands 59 per cent share in the 2+ segment making it an important part of advertisers’ brand marketing portfolio," he said.

"Audience loyalty makes Mastiii slot of 8:30am to 10:30am a great opportunity for targeted advertising, along with their other high-reach mix of TV channels," Dhanda added.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/abpa-nanda.jpg?itok=grs7bYE-
ABP Ananda successfully concludes 9th edition of its marquee food festival 'Khaibaar Paas'

ABP Ananda, Bengal’s leading news channel, has successfully concluded the ninth edition of its four-day annual food festival ‘Khaibaar Paas.’

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/cnbc-awaaz-budget-2023.jpg?itok=xQCRjZ1D
CNBC-Awaaz union budget 2023 special show

CNBC-Awaaz is preparing to cover the country's biggest financial event, the Union Budget 2023, which will be announced by finance minister Nirmala Sitharaman on 1 February. The channel has assembled a stellar guest lineup and power-packed programming to decode the Union Budget 2023 with live and in...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/41.jpg?itok=4fjTZJxM
Sony Pictures Networks India embarks on a zero waste to landfill journey

Mumbai: With a goal to achieve zero waste to landfill, Sony Pictures Networks India (SPNI) continues its sustainable journey to reduce its carbon footprint. This journey entails a wide spectrum of initiatives conducted to reduce significant waste production by both the organisation and the content...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/31/budget.jpg?itok=djDRKiyb
ET Now and ET Now Swadesh to present special programming for Union Budget 2023

Mumbai: As India gets ready for union budget 2023, the last full budget by the Modi 2.0 government before the general elections in 2024, ET Now, India’s leading English business news channel and ET Now Swadesh, Hindi business news channel, have announced an exclusive budget special programming...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/30/sports-18-football.jpg?itok=KtbhhwvD
Viacom18 acquires broadcast rights for the first season of the Premier Handball League

Mumbai: Bluesport Entertainment announced on Monday that Viacom18 s

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/30/garfield_celio.jpg?itok=g1Ft6GPn
Viacom18 Consumer Products introduces premium Garfield x Celio collection

Mumbai: Viacom18 Consumer Products has collaborated with Celio, the leading French premium menswear brand, to kickstart the 45th-anniversary celebrations of the iconic ginger cat, by introducing an exclusive range of Garfield collection, bringing fans a step closer to their favourite character.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/30/zee_business.jpg?itok=BF8Xqg_K
Zee Business' 'Shining India' news show to simplify the jargons of the union budget

Mumbai: With Union Budget 2023 being presented this week the prime time of the year has arrived when there is an increased curiosity among the citizens of India on what’s next for the Indian economy?

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/30/b4u.jpg?itok=aCxEBJLL
B4U Network strengthens its leadership teams to drive future strategic growth

Mumbai: B4U, one of India’s leading entertainment networks with its popular channels including B4U Music, B4U Movies, B4U Kadak, B4U Bhojpuri and the newly launched Dhamaka Movies, have inducted new leadership to unlock significant value that drives future strategic growth of the organisation....

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/01/30/bein_sports-f1.jpg?itok=CsOSehVM
Bein Sports to air F1 in 10 territories in Asia

Mumbai: Bein Sports has secured exclusive rights to the Formula 1 World Championships in ten territories across Asia. The new media rights agreement begins in 2023 and runs until the conclusion of the 2025 championship, which will include rights to all Grand Prix, Sprint Races, Qualifying and...

Television TV Channels Sports